- The blogger whose audience you’ve been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients.
- A journalist who works for your local business journal writes a flattering, error-free feature story on your new business, and it makes the front page of the paper, complete with a photo and sidebar.
- The editorial page editor of a national newspaper contacts you to write an opposing viewpoint to a column on a controversial topic that another expert submitted.
Each of those is every Publicity Hound’s dream!
But don’t stop there. It’s time to say thanks—not with flowers or flashy gifts, but with thoughtful gestures they will remember.
Here are 7 ways to say thanks to bloggers and journalists:
- Send a handwritten thank-you note. Almost nobody does this anymore.
- Send a handwritten note of appreciation to the journalist’s or blogger’s boss, explaining how gratifying it was to work with them, and why.
- Return to the blogger’s blog periodically to comment on posts.
- Tweet about his blog content, and link to it.
- Does he have a Facebook page? Like it, share his content, and be sure to tag him. (See 12 More Ways to Avoid Missed Opportunities on the New & Improved Facebook.)
- Email the blogger and suggest ideas you’d like to see him write about. Bloggers love it when readers give them ideas for content.
- Ask the journalist, “How can I help you?” This is one of 10 magic phrases that bloggers and journalists love.
- To say thanks to the staff of a newspaper or magazine, or a TV or radio station, make a contribution to the media outlet’s favorite charity.
- Give a journalist a scoop.
- Write a recommendation on LinkedIn.
- Share flattering information about the blogger or journalist in a LinkedIn group. (See Your LinkedIn Power Formula 2: Advanced Strategies for Writing a Killer Profile, Cashing in on Groups and Creating Company Pages.)
- Offer a story idea about someone else, or another company, that has no relation to you.
I can’t say this too many times: Do NOT send gifts, particularly to newspapers and magazines that might have ethics policies prohibiting gifts.
What other ways have you said thanks? Bloggers, what have your readers done to show their appreciation?