Lists are everywhere these days---on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year is the ideal time to create your own---either by yourself or with help from … [Read more...]
Facebook, inflight mag titles added to inventory close-out
I thought I had caught all the out-of-date products when I went through my inventory a week ago, to prepare for my close-out sale that's been under way for a week. But I found two more that I want to offer: 11 Ways to Avoid Missed Opportunities on Facebook (only $5, reduced from $49.95) Because I'm planning a webinar next week with Mari Smith on … [Read more...]
How to work with a PR firm: 15 do’s and 8 don’ts
The New York Times' Small business blog has an interesting post about do's and dont's when working with a PR firm.
Jennifer Walzer, founder and chief executive of Backup My Info!, a company … [Read more...]
Resource links experts with radio shows that need guests
If you're a guest expert, or a PR person who represents an expert, and you're looking for radio talk shows and podcasts that need guests, don't pitch only the big shows.
Many of them are difficult to book, and you might be far better off trying to … [Read more...]
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week's ezine regarding the Newspaper Map of the World, the interactive … [Read more...]
Top 10 ways to get free publicity from the Tiger Woods mess
Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue.
But hurry. This story may be old news by the end of the week.
Here are the Top 10 ways to create free publicity for yourself by participating in the Tiger Woods conversation … [Read more...]
How to thrive as an author, speaker, expert in any economy
The most successful authors, consultants, speakers and experts do one thing differently from most others.
They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it's a … [Read more...]
Should publicists be compensated for bigger publicity hits?
Joel Kweskin of Charlotte, NC, asks another question this week:
"I'd like to hear your Hounds' opinions on how to compensate publicists.
"Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there's a query to a business publication that results in a full feature article, … [Read more...]
Wanted: Testers for my publicity tips newsletter
I'm looking for about 10 Publicity Hounds to test my newsletter, The Publicity Hound's Tips of the Week, before I start distributing it through AWeber, my new list management company, next week.
If you're on a Mac and you also use MacMail, Eudora or Entourage, I need you as … [Read more...]
Intranet software company needs publicity ideas
Martin Amm of Boston, Mass., writes:
"Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more.
"Employees communicate and … [Read more...]