Joel Kweskin of Charlotte, NC, asks another question this week:
“I’d like to hear your Hounds’ opinions on how to compensate publicists.
“Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there’s a query to a business publication that results in a full feature article, which I’ve gotten a few times.
“Shouldn’t there be a different compensation ‘adjustment’ for an effort on the publicist’s part that results in fairly major coverage?”