This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and Cons of Free Publicity in Newspapers and Magazines and … [Read more...]
Pros and cons of TV and radio publicity
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity.
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Earlier this week, I listed the [Read more...]
Pros and cons of free publicity in newspapers, magazines
This is the first in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part II will be featured next and focus on broadcast publicity.
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When it’s time to launch your next promotion, and free publicity is an important component, know the pros … [Read more...]
How to check references if you’re hiring a publicist
Don't get caught with the Publicist from Hell.
That's easy to do if you've interviewed several candidates in-depth, you've chosen your top candidate and want to get started, but you miss the critical step of checking references before you sign on the dotted line. Don't let yourself become so giddy with excitement over an exceptional … [Read more...]
12 ways to use my free ebook on DIY publicity tips
It's my annual gift to you: "The Best of The Publicity Hound's Tips of the Week of 2012" ebook.
This year's book … [Read more...]
Copycat TV news story: Buy a diamond, get a gun
It pays to be a copycat, especially if you're after free publicity.
When jewelry store owner Harold van Beek, near Cedar Rapids, Iowa, heard that a jeweler in Georgia had gotten publicity for offering a hunting rifle to every customer who bought diamond jewelry, he copied the marketing tactic and found himself on the local news. Starting … [Read more...]
Dog Tweets–5 clever PR pitches that caught reporters’ attention
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
5 clever PR pitches that caught reporters' attention. [Read more...]
Let your local media know about major publicity hits
Publicity Hounds usually want to know how to graduate from local publicity to national publicity.
But sometimes, if you generate national publicity right out of the gate and you're fairly new to self-promotion and DIY PR, … [Read more...]
Promising new startup? Apply for coverage on Mashable
An app called ThreeRing that creates and shares a digital portfolio of students' work quickly and easily.
A new social networking site called MatchPuppy that matches … [Read more...]
80 percent off on my older CDs—DIY publicity tips galore
I'm clearing my inventory of older CD titles, and this is your chance to grab as many as you wish at 80 percent off the original price.
In most cases, a small percentage of the information is out of date. But all products are … [Read more...]