If you have valuable information that helps your target audience solve a problem, host a free webinar. Then after you've wowed your audience with content-rich information, make them an offer they can't refuse. That's what Daniel Hall has done for my customers three times in the last year. He explained how to speak on cruise ships all over the … [Read more...]
Need more guest blog posts? Say so in “About Me”
Featuring guest bloggers at your blog is one of the best ways to create content when you're on vacation, or the idea well is dry, or you've simply run out of steam. I wish I'd receive 10 times the number of pitches I do from guest bloggers. Today, as I was looking for interesting content to tweet, I ended up at Arik Hanson's [Read more...]
5 best places to answer questions & promote your expertise
The Internet makes it possible, even for sole proprietors, to compete against their big competitors because there are so many different ways online to promote expertise. One of them is by answering questions in your specialty area. Yes, it's time-consuming. But it's a free way to market yourself. Here are the five best places where you should … [Read more...]
7 phrases journalists hate hearing when you pitch
The next time you pitch a journalist, remember that what you don't say is just as important that what you say. Mickie Kennedy of eReleases.com explains why [Read more...]
Appearing on TV? Plan for these 7 emergencies
Pitching yourself to TV talk show bookers or your local TV news directors, and convincing them to say yes, just seems like the hard part.
It really isn't. The far more difficult task is knowing how to respond to the many emergencies that can pop up from the time you're booked to the second you walk out of the recording studio, after the … [Read more...]
5 reasons why PR interns shouldn’t be pitching the media
If you're lucky enough to be hiring a PR intern this summer, don't fall into the trap of letting them learn on the client's nickel. There's a … [Read more...]
9 ways to use Flickr to promote your business
This guest post was written by David Murton. David has been helping companies build and maintain their online relationships with customers since 2006. He is also a professional writer and webmaster, with a particular interest in the open source Drupal … [Read more...]
The Top 13 self-defeating practices on LinkedIn
If you're on LinkedIn, and even if you have an impressive number of connections, you might be making critical mistakes that are robbing you of the ability to make those connections work for you. The Business2Community blog lists its [Read more...]
Mari Smith to share her Facebook ‘pot of glue’ Wednesday
Why is it that some people have so much trouble generating interest in their Facebook pages? Yet other people, like Mari Smith, one of the world's foremost experts on Facebook, seem to have a big pot of glue that they slather onto their pages and capture whoever … [Read more...]
Review of e-readers: WSJ likes the Nook (Is your ebook ready?)
Here's one more reason to make sure your ebooks are available for the Nook (the Barnes & Noble e-reader) and Amazon's Kindle. In a review in … [Read more...]
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