Here's one of the fastest ways on Earth to let a journalist know that his time isn't as valuable as yours. Tell your assistant to call the journalist and say something like this: "Hello, Sam. This is Helen LeBeau. I'm Peter Bigshot's assistant, and he'd … [Read more...]
5 important tips for pitching journalists by phone
If 8 out of 10 journalists prefer to receive pitches via email and not from phone calls, does that mean you should only pitch by email? No, says Jeremy Porter, who wrote a series of [Read more...]
Peek inside the local TV news biz at TV Spy blog
The one thing that most media outlets do the worst job covering is themselves. That's why Publicity Hounds who want an inside peek at the personalities and politics at local TV news stations should head over MediaBistro's[Read more...]
Need a 2-page website? You can be a beta tester
If you need a very simple, two-page website, you might want to consider giving a new service a whirl, by being a beta tester. Lucky Badger, a tool developed by Bob Ricca, who designed my newsletter, [Read more...]
10 ways to be an indispensable media source
What separates people who are masters at generating publicity from those who are constantly grousing that “the media doesn’t care about my story?” Often, it’s knowing how to be a valuable media source. Here are 10 ways to make yourself indispensable to … [Read more...]
Learn Rachael Ray, Regis & Kelly pitching tips today
If you missed the webinar that Steve Harrison hosted a few weeks ago on how to get onto big TV talk shows like "Rachael Ray," "Live with Regis & Kelly," and the "The Wendy Williams Show," you have another chance to listen. Steve is repeating it at 2 and 7 p.m. … [Read more...]
How to publicize an auction for breast cancer research?
Leticia Meireles of San Diego, CA, writes: I just had my birthday and in lieu of gifts, I've been asking friends to support a cure for breast cancer. Many generous business owners helped me to gather almost 100 items to be sold on my fundraising online … [Read more...]
What Taylor Swift can teach you about book marketing
This guest post was written by Carolyn Howard-Johnson, the author of the multi award-winning The Frugal Book Promoter (now in an updated … [Read more...]
Press release mistake: Not including a call to action
Press release mistakes abound. When you write your next release, don't overlook the one part of it that can determine whether it's a huge success, or a great big dud. It's the call to action---the sentence that tells readers exactly what you want them to … [Read more...]
Promoting fiction: Should authors fake a memoir?
This guest post was written by author Magdalena Ball, whose most recent novel, Black Cow, will be released by Bewrite Books later this year. She lives in New South Whales, Australia. Visit http://www.magdalenaball.com for more information on her work .
* … [Read more...]
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