If you want to get in front of an audience of people who love to self-promote, including business owners, authors, speakers and experts---as well as PR … [Read more...]
Dog Tweets – The Difference Between a Press Release and a Pitch
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
The difference between a press release and a pitch.
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Ignore journalists who say, “We don’t want follow-ups”…Here’s what they REALLY mean
Following up pitches to journalists? 3 mistakes to avoid
A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it's almost impossible.
Why?
Because shrinking newspaper staffs mean reporters are covering more beats than … [Read more...]
Dog Tweets–Press release, news release or media release? Which is right?
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Publicity goldmine: Magazine editors’ blogs (clues galore!)
If you want publicity in magazines big or small, and you're targeting a particular reporter or editor, are you checking to see if your media contact blogs?
You should be.
While thousands of other publicists … [Read more...]
12 bridging statements to use in tough media interviews
One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question.
It's easier than … [Read more...]
Safety net saves you from Internet marketing rip-offs
Have you evey been invited to a free event hosted by an Internet marketer who promises you'll walk away a lot smarter, and then you get to the event and find out … [Read more...]
9 book marketing mistakes authors shouldn’t make
If you've written a book, or want to write one, you'll want to read the guest blog post I wrote for The Book Designer Blog titled [Read more...]
7 best articles on how to use “new” press releases
Press releases aren't dead.
Two decades ago, we used them primarily to generate publicity through traditional media.
But these days, smart Publicity Hounds use them to reach consumers directly … [Read more...]
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