Here's a great example of what can happen when you're writing a press release in a hurry. I was writing a release about my August 14 media relations and press release writing workshops, … [Read more...]
Promote an event with a ‘make-it-yourself’ food demo
If you're sponsoring an event that ties into food, take a lesson from a Dairy Queen in Elgin, Illinois. They were featured last week on the news on WLS Channel 7, ABC's station in the Chicago market, thanks to a simple idea their PR person pitched to the news department. DQ owner … [Read more...]
Online games, quizzes great for website promotion
If you're trying to attract traffic to your website, a simple link in your online press release often isn't good enough. You have to give people a good reason to visit. Thanks to the Wylie's Writing Tips ezine for tipping us off to the cool quizzes and games in the Gotham Gazette, a … [Read more...]
Fortune Small Business wants to know your financials
Small business owners are accustomed to doing media interviews without having to reveal information like their annual revenue.
Most business journals, dailies and weeklies will cover a small business without that information. (See "How to Use Business Journals to Tell Your Story.") But if you're trying to get into Fortune Small Business, … [Read more...]
Spring gift show alerts media to gift-related products
If you have a product that would make a terrific gift for Mother's Day, Father's Day or Graduation Day next year, you should know about the Spring Product Media Event, a chance to get your product in front of journalists. Gift List Media and adVance Public Relations will present the event October 24 at the New York Marriott Marquis on Times … [Read more...]
Six Apart ‘Site of the Day’ needs publicity ideas
Nancy Mills of Los Angeles, California writes: "I'm the founder of Spirited Woman, a growing on-line and off-line women's empowerment community. We've just had some dynamite news. The Spirited Woman website is on Typepad, a blog platform owned by [Read more...]
‘The Next Food Network Star’ looking for ’08 candidates
I'm addicted to "The Next Food Network Star," and I'm thrilled that it's returning for another season in '08. Foodies who want their own TV show should be thrilled, too, because now's your chance. But do you have what it takes? The network is looking for people with cooking know-how, either self-taught or professionally trained or somewhere in … [Read more...]
Pitching top-tier editors? Let them critique your pitch
Aching to get into the New York Times, Time magazine, Forbes or People magazine? The Harvard Business Review? USA Today? Or Inc.? The Expertizing Forum, hosted by publicity expert [Read more...]
Website listing free NYC rehearsal space needs publicity help
Emily Bowles of New York, New York writes: "I work for a small New York City-based nonprofit that provides free website resources to performing artists (musicians, dancers, choreographers, producers/directors, actors, etc.) seeking rehearsal and performance spaces in NYC. "Our websites at [Read more...]
Denver Business Journal: Who’s oblivious?
I used to work in the newspaper industry, and I'll admit that some of the criticism that journalists are arrogant and holier-than-thou is justified. Take, for example, the smart-aleck news brief that appeard on Page 3 of the July 6 issue of the Denver Business Journal. The headline … [Read more...]
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