Emily Bowles of New York, New York writes:
“I work for a small New York City-based nonprofit that provides free website resources to performing artists (musicians, dancers, choreographers, producers/directors, actors, etc.) seeking rehearsal and performance spaces in NYC.
“We provide detailed rental information about more than 1,300 rentable spaces in all five NYC boroughs, at no cost to users. No membership or registration is required.
“Our resources have not been an easy sell to the media. We may be heroes to those who have used our website(s) to find spaces that enabled them to perfect their art and present it to an audience (we have lots of testimonials), but we are “unsung” and not widely known. Space is highly coveted in NYC and the need is great, but our product isn’t compelling enough.
“Our nonprofit organization, NYC Performing Arts Spaces, is celebrating its 20th anniversary this year, and we are on the verge of consolidating our online resources, so that all three websites may be searched simultaneously. Any suggestions for how to create significant ‘buzz’ within the music, theatre and dance communities for little or no money, and reach an even wider audience (which we hope will include potential funders)?”