Thanks to Publicity Hound Beth Bilderback, public relations specialist for Nauticus, a marine science center in Norfolk, Virginia, for this tip that can be used by anyone who receives grant money: "This summer, we received a hefty grant to fund two oceanography camps for two separate groups of … [Read more...]
Website traffic eluding you? Free White Paper has tips
Frustrated because your website isn't pulling the traffic you expect? I'll bet part of your problem isn't just a lack of traffic, but that you aren't converting existing traffic into paying customers. Denise Wakeman and Patsi Krakoff, aka The Blog Squad, have a free 12-page white paper called [Read more...]
New edition of ‘hidden Hawaii’ book needs publicity ideas
Karma Bennett of Ulysses Press writes: "The publishing house where I work was founded with our travel series, the Hidden Guides. The first book, Hidden Hawaii, was at the time, the only book on Hawaii that actually reviewed and compared the various beaches of the islands. "Now we are giving the books a whole new look which emphasizes the hidden … [Read more...]
Media interviews frightening? This card deck will help
At times, I dislike doing media interviews, particularly with reporters at top-tier publications whose interview style makes me feel rushed, or I suspect the journalist is either dense or biased. Crisis counselor Lou Hampton of the [Read more...]
Promote books with a contest like this one for Packers fans
If you're doing PR for a new book, here's a great idea you can borrow, courtesy of Dorothy Molstad, marketing manager for MBI Publishing Company in St. Paul, Minnesota. Create a fun contest for the media, including ezine publishers and bloggers. That's what she did to promote their book [Read more...]
Airlines magazine to feature best Road Warrior on cover
You don't have to look far this summer to find stories about travel nightmares in airports all over the world. That's why the Aug. 31 deadline for the 6th Annual Road Warriors contest sponsored by AmericanWay, the inflight magazine of American Airlines, is perfect timing. The magazine is searching for the top Road Warriors. The winner will … [Read more...]
Attract more clients with these 6 strategies
During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you'll get. Also, start posting comments at blogs written for the same target … [Read more...]
Elephant’s ‘spa day’ a missed publicity opportunity
Publicity Hound Sue Lowery of Chattanooga, Tennessee saw a short news item on one of her local TV stations about how the Bliss Spa in Dallas, Texas pampered an elephant the day before it was making its Dallas debut at the Ringling Brothers and Barnum & Bailey circus. She said the news … [Read more...]
Christian PR firm wanted to promote sales book
Carol Bloom Stevens of Rye Brook, New York writes: "My husband, Mark Stevens, wrote a book called God is a Salesman: Learn from the Master, which will be published … [Read more...]
Restaurant reviewers report on dirty restrooms
When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers---and worse. Most other reviewers do, too. An article titled [Read more...]
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