Thanks to professional speaker Robin C. Johnston, an expert at sales, marketing and fundraising, for tipping us off to a perfect Labor Day story: "A news article just aired on TV about Papa Jack Weil, CEO of a Denver-based company. Papa Jack recently turned 106 years old and is … [Read more...]
Charlotte Observer business section pitching tips
If you're trying to pitch the Charlotte Observer with your business story, first watch this short interview with business editor Patrick Scott. It's courtesy of videographer John Easton, who will be providing … [Read more...]
Free meeting rooms: A great PR tactic
When I wanted to present a halfday workshop in Norfolk, Virginia two years ago, I asked my friend, Sandy Dumont, The Image Architect, if she knew about any inexpensive meeting rooms in Norfolk, where she lives.
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This ribbon-cutting worth publicizing
If you want to know why I hate ribbon-cutting ceremonies, Google "ribbon-cutting" and then click on "Images" and you'll see why. They all look the same. Some people try to come up with clever or cutesy ribbon-cuttings, and those usually bomb, too. But here's one that's so unusual, it's worth mentioning. I found it over at Alan Sharpe's [Read more...]
Art marketing tip: Weigh in on MLK memorial controversy
OK all you artists. Stop grumbling about not being able to generate publicity. One of the best ways is to find a burning controversy, then jump into the fray with a letter to the editor of a newspaper or magazine, commenting on the issue. Artists, African-Americans and others can do just that. Comment on the controversy that has erupted over the … [Read more...]
Tuscany Visioning Retreat needs promotion ideas
Kathy McCabe of Washington, D.C. writes: "My business partner, success coach Margarita Rozenfeld, are co-sponsoring The Tuscany Visioning Retreat. "It's a week of personal reflection, goal-setting sessions and cultural encounters at a … [Read more...]
Introducing: Bogie, The Publicity Hound’s new puppy
Meet Bogie, an 11-week-old German Shorthaired Pointer. She's the love of our lives right now. Here she is in all her glory, though she usually doesn't look this serene. Because she has a brown head and brown-green eyes, it's often difficult to tell if her eyes are opened or closed. (In this photo, they're closed.) When they're open, she's … [Read more...]
Cockroach Hall of Fame Museum still generating publicity
The thousands of run-of-the-mill small business owners who can't figure out how to generate publicity for their businesses can learn a lesson or two from Michael Bohdan. He's an exterminator who runs The Pest Shop in North Texas. And whenever there's a problem with fire ants or roof rats, he alerts the local media, and they feature him as an … [Read more...]
BusinessWeek Chicago to launch in November
If you're pitching Chicago-area business news, watch for BusinessWeek Chicago to debut in November. About 60,000 of BusinessWeek's local subscribers and other Chicago-area businesses will receive the free-distribution magazine. Michael Arndt, a senior correspondent in BusinessWeek's local bureau, will be the editor. The magazine, he says, will … [Read more...]
Shawnigan Lake School in Canada needs publicity ideas
Julie Ann Kodmur from St. Helena, California writes: "How do you get American writers and, of course, families, interested in Shawnigan Lake School, a Canadian boarding school? "I’ve been doing publicity for the wonderful school where my step-son goes and now find that we need some fresh … [Read more...]
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