I used to work in the newspaper industry, and I'll admit that some of the criticism that journalists are arrogant and holier-than-thou is justified. Take, for example, the smart-aleck news brief that appeard on Page 3 of the July 6 issue of the Denver Business Journal. The headline … [Read more...]
Search Results for: journalists
Thank-you notes make a lasting impression
It's a publicity tool that's as old as dirt, so I was pleased to see it mentioned in a case study written by Marketing Sherpa, about how a successful Publicity Hound reaches out to … [Read more...]
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of "going green," be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business … [Read more...]
Media interviews: Balance of power has shifted to sources
If you're involved in a news story and you're afraid the media will misrepresent you, slant the news, or write it according to their own agenda, don't refuse comment, thinking they'll just go away and leave you alone.
As I've said so many times before, refusing an interview is … [Read more...]
Business reporters: 30 under 30 to watch
If you're pitching business news, you probably know lots of the big-name journalists who work for top-tier publications like the Wall Street Journal and Forbes. You may not be familiar, however, with some of the up-and-coming writers who are really making a name for themselves in business journalism. I harp constantly about researching … [Read more...]
Authors, thank bloggers when your book is published
Here's a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning you. Then as soon as the book is published, … [Read more...]
‘Nightline’ appearance traced back to ezine
If you're wondering why you should bother publishing an electronic newsletter, or an email tip of the week, publicity in top-tier media outlets is only one reason. Take Barbara Thompson, for example. She graduated from my [Read more...]
Presidential candidates need advice from all you experts
Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you're on the presidential campaign trail, that suit … [Read more...]
Write press releases for spiders, not just for humans
When you write a press release, who is your target audience? a. Journalists b. Search engine spiders that crawl the Internet looking for copy that includes the keywords people are using to search for certain kinds of information c. Consumers and end-users who can find the release online, visit your website and download a free ebook, or maybe … [Read more...]
How to promote in the sluggish building industry
What do you do if you're in charge of PR for a company in a sluggish industry? That's the dilemma Kleber & Associates faced recently when the marketing and communications company promoted its client, KOMA Trim … [Read more...]
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