If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of “going green,” be sure to spread the word.
Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business journals, your local daily and weekly newspapers, and local TV stations. Alternative weeklies also love stories like these.
Don’t foget the bloggers and podcasters.
Nonprofits and charities, start pitching your “going green” stories too. Consider submitting green-related public service announcements.
Schools, what unusual projects are kids doing this summer to save the environment?
Refer to your editorial calendars to see which special sections might be the best fit for your story idea.