A new survey by a group of business communicators shows that if you aren't referring to an Associated Press stylebook when writing press releases, letters to the editor or anything else for the media, it shows you really don't … [Read more...]
Publicity tip–What to do when the media won’t cover a runner, walker coming through your town
When I worked in the world of newspapers more than 10 years ago, we'd get the occasional call from a publicist telling us that somebody was walking, or running, or getting down on his hands and knees and pushing a peanut with his nose through our town, and they wanted us to cover it. You can guess what our answer was. So I wasn't surprised when … [Read more...]
Publicity tip–To improve your pitches, think like a freelance writer
Mike Spinney of The Horn Group has the perfect solution for PR people who are stuck with drab, uninspired ideas that turn into lifeless pitches. Think like a freelance writer, his blog post says. "Forget about the … [Read more...]
Publicity tip–Get inside the minds of journalists by reading Al’s Morning Meeting which offers story ideas worth stealing
Ever wish you could get inside the minds of journalists to watch how they think? Puzzled about what journalists consider news because it bears no resemblance with what you think is newsworthy? How would you like an inside track on what could be the next hot story of the day? And wouldn't it be cool if you could pitch that next hot story to … [Read more...]
Publicity tips–Avoid boring press conferences, ground-breakings, ribbon-cuttings, check-passings,
When Harley-Davidson unveiled plans last week for a $95 million museum here in Milwaukee, the Milwaukee Journal Sentinel splashed a big beautiful color … [Read more...]
Publicity tips–Raleigh Pinskey coming to Wisconsin May 5 to speak to professional speakers
I've already reserved May 5 for Raleigh Pinskey. She's one of my favorite Publicity Hounds, and she'll be in Wisconsin to present a half-day program to the Wisconsin chapter of the [Read more...]
Small-business publicity can result from making house calls
Sometimes all it takes just a little twist to turn a story idea that goes "thud" into one that scores a home run. Thanks to Nancy Pierce of Racine, Wisconsin for reminding me about this when I spoke to the Association of Women in Communications last week. She told me The Racine Journal Times recently featured an article on the front page of its … [Read more...]
Create your own holiday before April 15
Before you get buried in preparing your taxes, write a note and remind yourself that another deadline looms on April 15---it's the last day to submit your own holiday, or your own day, week or month of the year to Chase's Calendar of Events. This is the annal reference … [Read more...]
Publicity tips on how to be the local angle to the Olympics coverage
I can hardly tear myself away from the Olympics coverage on NBC. I know, I know. The ratings were never lower, and most of you are a lot happier watching "[Read more...]
How to promote a big bank in a small town
Michelle Meacham of Sturgeon Bay, Wisconsin writes: "While the company I represent is fairly large (a bank with $1 billion in assets), all of our 27 locations are in small Wisconsin markets. The largest of them is in Green Bay. "It seems that many (nearly all!) of the public relations resources I have found are oriented to national or at least … [Read more...]
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