It's too late for most of you to get into the news today by using a Valentine's Day pitch, but remind yourself to start pitching Valentine's Day ideas early enough next year. Here are some creative ways others have piggybacked onto Valentine's Day: ---Friday's [Read more...]
How to use Craigslist for publicity
If you’re looking for a job, an apartment, a date, or people in your own community with common interests, you probably already know about Craigslist. But did you realize you can also use these free online community classifieds and forums to promote an event, announce a new … [Read more...]
New publicity leads for Mother’s Day, Father’s Day gifts
The Gift List has just posted 75 new "short leads" for Publicity Hounds who want to promote products that would make great gifts for Mother's Day, Father's Day and graduation. Several of those have deadlines this week. Getting your product mentioned in these guides is often far … [Read more...]
Alternatives to the cliche ribbon-cutting photo
A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. "That's an oxymoron," I said. "The media don't love ribbon-cuttings. They despise them." As I've explained in the ebook I wrote last year … [Read more...]
What to do when you pitch a story idea, the reporter stalls and won’t cover it
A publicist emailed me last week, asking my advice on this dilemma. She pitched a story about her client, whose company is the local angle to a major national business story. A reporter from a big newspaper (one that most Publicity Hounds would give their right paws to get into), bit on the idea in November and asked for exclusivity. But the … [Read more...]
8 things that are not newsworthy, so don’t bother pitching them
Lisa Manyon, who is developing a series of classes for small-business owners through the Idaho Small Business Development Center, including a segment on free publicity, asked me to explain the difference between events that are newsworthy and those that aren't. If you follow my tips, you already know what most of them are---everything from trends … [Read more...]
Firm absent from ‘Small PR Firm of the Year’ list fights back with letter to the editor
I posted an item earlier this week about how to fight bias in the media, and one of my tips was to write a letter to the editor of publications you think have treated you unfairly. This morning, I came across a perfect example while … [Read more...]
How to piggyback onto the “Million Little Pieces” controversy
Good for Oprah for finally admitting she was wrong and standing up to James Frey, the author who embarrassed her by fabricating parts of his book "A Million Little Pieces," the story of his recovery from alcoholism and drug addiction. The book zoomed to top of the best-seller's list and sold 3.5 million copies after she chose it for her [Read more...]
Critique the president’s State of the Union address
OK, all you speech coaches. This is the night you've been waiting for, so don't blow it. President Bush will deliver his State of the Union address to Congress and people all across America at 9 PM Eastern Time. But this is YOUR night to shine, speech coaches. That's because if you're smart, you'll offer to critique his performance for your local … [Read more...]
How to promote a helicopter charter service
Lauren Tarne of Dallas, Texas writes: "I have a client who is a high-end helicopter charter service in New York City---obviously a very crowded local market. I am struggling to think of opportunities for them because they don't like doing free promo flights because of the high costs associated and they don't have any clients that are willing to … [Read more...]
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