Not exactly hitting your pitches out of the ballpark? Join me and three other PR experts at 1 PM Eastern Time on Thursday, April 20, for a teleseminar on "Pitching Secrets from the Masters: How to Craft Flawless Pitches That Compel Coverage." Joining me will be my buddy [Read more...]
Fear of public speaking topic scores a media hit, and why Power Point stinks
I just hung up with Denise Goolsby, a reporter for the Desert Sun, a 52,000-circulation paper in Palm Springs, California. "I was so relieved when you picked up the phone," she said after our interview. "I haven't been able to find ANYBODY to talk to. Is it OK if I call you if I need you again … [Read more...]
Connecticut B&B will even do your income taxes
If you add an interesting little hook or angle to your business---something that ties into one of the seasons, a holiday or a certain time of year---you can generate fabulous publicity and have customers beating down the doors. That's what Kevin and Belma Marshall of Granby, Connecticut have done. He's an accountant and she was a dental hygienist. … [Read more...]
‘Most expensive’ mint julep worth gallons of publicity
If your product is the most expensive one in the marketplace, it could mean you could clean up on publicity. That's what the Woodford Reserve is doing. It's selling $1,000 mint juleps and selling them at the Kentucky Derby. The distillery owned by … [Read more...]
How to promote a business that teaches doctors how to relieve stress
Publicity Hound Christie Scott of Chicago, Illinois writes: "I'm starting my business as a certified coach for doctors. When doctors have communication issues or want a more profitable practice, they call me. I work with them to eliminate stress---from relationship problems to medical malpractice risk, because the problems are usually … [Read more...]
Email pitches to journalists need these 8 elements
When you email a story idea to the media, does it include the eight key elements of the perfect pitch? A compelling, not cute, subject line No more than one screen of type Mentioning a specific section of the newspaper or magazine, or a specific part of a TV or radio show, where your story would be a good fit. This lets them know you are … [Read more...]
Mother’s Day gift needs pitching tips from Publicity Hounds
Publicity Hound Jennifer Raaths of Barrington, Illinois writes: "I am working on a Mother's Day gift idea for my client, DiCarlo Fine Wines & Spirits, a liquor store. The gift idea is a handmade purse by my friend, Carrie, a local stay-at-home mom. Each purse is unique. No two are … [Read more...]
Book marketing during the holidays will help book sales
Frustrated because your book isn't selling as well as you had hoped? PMA Independent, the newsletter for members of the Publishers Marketing Association, includes a great article in its March issue on times of the year when sales spike. Publishers pass along these marketing tips that are effective during the holidays: ---Market cookbooks during … [Read more...]
Food nutrition facts will beef up food pitches
If you're pitching a story about a food product, offer the nutritional benefits of the product at the front of your pitch. That's one of three tips offered by David Ward in his article in the March 20 issue of PR Week. Other PR tips for foodies include: ---Look beyond newspaper food pages … [Read more...]
Parenting tips needed by the media, so pitch story ideas about children
If you're an expert who can share advice, write a how-to article, create a quiz, take a poll or survey, dream up a clever holiday, offer a Q&A, or show someone how to do something, don't forget the kids. I don't have children. But while at the local library last week, I paged through three magazines for parents, including [Read more...]
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