Update on March 23, 2018: I just discovered a wonderful step-by-step tutorial called The Ultimate Guide to Social Media Marketing for Musicians by Ged Richardson.
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Musician [Read more...]
Publicity for fiction titles requires creative thinking
Authors who write fiction think they face an uphill battle trying to get publicity for their books. That's because most fiction authors see themselves as storytellers, not experts. Yet many of them do far more research before writing their books than authors of non-fiction. Here are five ways authors can get publicity for their fiction … [Read more...]
How to promote a book for parents on how to use everyday objects that can double as toys
Publicity Hound Tim Martin of Corona, California writes: "I am working with Rex Bowlby, the author of the book "Why Would I Want the Toy, When I Can Have the Box?...101 Ways to Make the Most of Your Children, With the Least from Your Wallet." "It provides a treasure chest full of ideas on teaching and bonding with your kids using everyday items … [Read more...]
Liberal media on the rise—Here’s how to pitch
The March 13 issue of PR Week reports that liberal media seem to have a heightened profile, mostly because of the opposition to the war in Iraq. Progressive magazines, blogs, radio and TV programs are reporting bigger audiences. That means it's a great time for Publicity Hounds to pitch. PR … [Read more...]
People magazine will listen to pitches even if you aren’t a celebrity
The March 13 issue of PR Week includes an interview with Larry Hackett, managing editor of People magazine, who says you don't have to be a celebrity to get into … [Read more...]
Better Business Bureau logo lends credibility for publicity, Internet marketing
As soon as I joined the Better Business Bureau a few weeks ago, I started using the BBB logo at my website. Why? Because it lets visitors know that: I meet tough BBB [Read more...]
Publicity for songwriters, musicians and bands on a budget
Within two short years, John Taglieri, a solo singer/songwriter from New Jersey, went from being a frustrated veteran musician who spent years in the bar band trenches to a one-man success story and a PR machine. His … [Read more...]
Moms working as private investigators in Boise, ID need promotion tips
Valerie Agosta of Boise, Idaho writes: "More than two years ago, Spy Moms (consisting of two previous stay-at-home moms) had a flood of publicity on local and national TV, radio and newspapers for our undercover service. "We work the mean streets of Boise, Idaho and anywhere else we are asked to go. We do most types of investigative work that … [Read more...]
Questions reporters ask might be offbeat, unexpected
I'm going to ask you three questions and I want you to take as much time as you need to think about each one before you answer. Here we go: ---If you could have dinner with anyone, living or dead, who would it be? And why? ---If you were on a desert island, what three CDs would you take along, and why? ---If you won the lottery today, describe … [Read more...]
Publicity tip–How to promote a company that makes custom-fitted soles or foot beds
Louise Epic of Calgary, Alberta, Canada writes: I’m looking for some ideas to incorporate in an awareness and product publicity program for our company, SOLE, which makes custom insoles or foot beds. This product is unique in two ways: it uses a special technology where, after heating the … [Read more...]
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