Sometimes all it takes just a little twist to turn a story idea that goes “thud” into one that scores a home run.
Thanks to Nancy Pierce of Racine, Wisconsin for reminding me about this when I spoke to the Association of Women in Communications last week. She told me The Racine Journal Times recently featured an article on the front page of its business section about her husband, Thomas Hall, an attorney who makes house calls.
In addition to listing virtually every service he provides, the article even said that his hourly rate of $265 is far lower than the $365 he charged when was with one of Milwaukee’s biggest law firms. And an accompanying photo shows Tom, leaning back in a chair and looking relaxed, while visiting with a client at the client’s office.
Here’s the best part. At the end of the article, the reporter listed Tom’s telephone number and email address. It doesn’t get any better than that. The article was picked up by MyShingle.com and Findlaw.com.
“It has resulted in a mixed range of work that has been fun for him,” Nancy said.
The Publicity Hound asks: Do you make house calls in your business? If so, it could be the perfect hook.
Jeff Zbar, the SBA Small Business Journalist of the Year for 2001, was my guest during a teleseminar I conducted called “The Fastest, Cheapest and Easiest Ways to Publicize Your Small Business–Even If You’re a Solo Entrepreneur.” Zbar said sole proprietors like Hall can generate just as much publicity as the Goliaths and can often be even more creative.