Before you get buried in preparing your taxes, write a note and remind yourself that another deadline looms on April 15—it’s the last day to submit your own holiday, or your own day, week or month of the year to Chase’s Calendar of Events.
This is the annal reference book used by thousands of journalists all over the world. I referred to it often when I worked as a reporter and faced one of those “slow news days.”
As I wrote in my “Special Report #45: How to Generate National Publicity from Your Own Holiday (or Day, Week or Month of the Year),” once you create your own holiday, you then use it as a springboard for a story idea. The day, week or month of the year isn’t the news hook by itself, however.
When I worked as a reporter and somebody called telling me that February was “Be Kind to your Goldfish Month” I’d say, “So?”
If they didn’t have a good story to pitch about something that tied in with goldfish, I considered them a pest.
I’ve seen lots of companies and nonprofits generate fabulous publicity by using Chase’s. I blogged about Holiday Inn’s Towel Amnesty Day, for example.
You can find the form at the Chase’s website. Best of all, it’s free.