I just finished reading the book "Bias---A CBS Insider Exposes How the Media Distort the News," written by former CBS correspondent Bernard Goldberg and published about five years ago. It hit No. 1 on the New York … [Read more...]
Press releases about new books should explain where readers can buy them
One of the biggest mistakes authors make is sending a press release about their new book to the media, but failing to mention where people can buy the book. I know this because I feature books in my subscription newsletter, The Publicity Hound. At least 7 out of 10 releases, even those … [Read more...]
Pitch story ideas tied to retirement and living longer
Yesterday's Wall Street Journal includes an excellent special section on retirement planning, living to a ripe old age, and the demands that longevity places on finances and personal ties. "Think you'll make it to your 100th birthday? Don't answer too quickly," says editor Glenn … [Read more...]
31 ways to market with free publicity
The January issue of The Advisor, the monthly newsletter for the American Society for Safety Engineers, includes a cover story I wrote for them on "31 ways to market with free publicity." When I wrote the article, it didn't take me long to come with the ideas. Many of them are the same things you … [Read more...]
New to publicity? Start at bottom of media ladder
When someone who has never gotten publicity tells me they want to get onto "Oprah," or onto the front page of The Wall Street Journal, I tell them they're in for a rude awakening. "Do you really wnat to make all your mistakes on America's Number One daytime talk show?" I ask. If you want publicity in major media, you must get experience at a … [Read more...]
Create media kits that scream ‘Read me!’
Back in September, just before McGraw-Hill published Maria Grace's book "Reel Fulfillment: A 12-step Plan for Transforming Your Life Through Movies," Maria worked with me to create a media kit that would scream "Read me!" She joined The Publicity Hound [Read more...]
Join me Jan. 25 for a free teleseminar on pitching problems
If your media pitches are going nowhere, or if you want me to help you refine your pitches, join me for a free teleseminar on problem pitches at 1 PM Eastern Time on Wednesday, January 25. It's sponsored by The Wasabi Club, a free telephone discussion group that meets for one hour each month to brainstorm publicity ideas. Michelle Tennant, a … [Read more...]
New to publicity? Target smaller media outlets first
In the January issue of Country Business, the magazine for retailers of country gifts and accessories, freelancer Traci Bisson quotes me in an article about how retailers can get TV and radio publicity. I advise that people who are new to publicity start by targeting smaller media outlets first so they can learn from their mistakes before hitting … [Read more...]
How to promote safety and security products
Tracey Hawkins of Kansas City, Missouri writes: "I own a business that sells safety and security products--everything from pepper spray to door alarms, fire extinguishers and more. There is no clear leader in this field. I want to be the company known for safety and security products. "I have a [Read more...]
How to a promote a ‘saucy but discreet’ calendar featuring Cape Code men
Judith Reppucci of Cape Cod, Massachusetts writes: "I do pro bono work helping a very small nonprofit organization, Wings for Falmouth Families, here on Cape Cod. The organization helps families which have children experiencing a medical crisis, and it's trying to raise money through a … [Read more...]
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