Attracting a journalist's or blogger's attention for your story idea is no different than attracting a consumer's attention for a product or service.
That's what I concluded when I read What motivates people? Beckwith 40, written by … [Read more...]
Freelance writers need more lead time
Have a great story idea that you want to pitch to freelancers? If so, give them enough time to work with their client publications. Don't expect to pitch, then hear from them immediately about whether they're interested. That's one of the tips from freelance journalist Helen Chang, who has contributed to Time, BusinessWeek, San Francisco … [Read more...]
Viking merchant wants ‘best of’ lists, tips
Donald Hansen of Issaquah, Washington writes:
"Your readers responded well to an earlier question about need for help with our (then-Danish, now US/worldwide) website of Viking Age artifacts in replica at VikingTrader.net. We used some of the suggestions to good effect and also … [Read more...]
Halloween story ideas should be pitched now
If you sell a product or service related to Halloween, or you're promoting a cause or issue that ties in, start pitching your story ideas now. Halloween-related stories and magazine covers started showing up as early as Labor Day this year, as the popularity of the holiday seems to grow each year. Halloween is the second largest retail … [Read more...]
Make a Difference Day, Oct. 27, a great publicity op
Today's issue of USA Weekend includes details on how your company, nonprofit, government agency, social club or neighborhood group can participate in Make a Difference Day on Oct. 27, the annual Saturday set aside to make a difference in your community.
How? Paint a building, pick up litter, help at a home for the elderly, refurbish a community … [Read more...]
Virtual assistant can relieve you of publicity grunt work
The image at left accurately portrays what my life was like before I hired Chris Buffaloe of Serenty VA Services as my virtual assistant. She relieves me of tiresome grunt work that sucks energy from me. That frees me up to think more creatively and create multiple streams of … [Read more...]
National Publicity Summit success story
Have you ever had these kinds of nightmares? ---You're taking a final exam for a college course, and it suddenly dawns on you that you've never attended one class. ---You're going about your business, usually at work or in a public place, and realize you aren't wearing any clothes. ---All your teeth have fallen out. Dream expert Lauri … [Read more...]
Fitness pros’ healthy snack bar needs promotion ideas
Jim Labadie of North Palm Beach, Florida writes: "Our company has launched what we feel is the best tasting snack bar on the planet. It's called Prograde Cravers, and we literally sold out of our first shipment in just nine hours after we put them up for sale! "You can see all the … [Read more...]
Announcements aren’t news, so stop announcing
My skin crawls every time I see somebody "announcing" something in a press release or a news story. They act as though the announcement is the news when, in fact, it isn't. The content of the announcement is all anybody cares about. That's why I'd love to ban the words "announce, announced, announcing" and "announcement" from publicity campaigns … [Read more...]
‘Sicko’ leads to Michael Moore health challenge
Personal trainers Jim Labadie and Ryan Lee of North Palm Beach, Florida knew the release of Michael Moore's new movie "Sicko," which castigates health care in the United States, was the perfect chance to use … [Read more...]
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