My skin crawls every time I see somebody "announcing" something in a press release or a news story. They act as though the announcement is the news when, in fact, it isn't. The content of the announcement is all anybody cares about. That's why I'd love to ban the words "announce, announced, announcing" and "announcement" from publicity campaigns … [Read more...]
‘Sicko’ leads to Michael Moore health challenge
Personal trainers Jim Labadie and Ryan Lee of North Palm Beach, Florida knew the release of Michael Moore's new movie "Sicko," which castigates health care in the United States, was the perfect chance to use … [Read more...]
Sewing Expo needs last-minute push for contest
Brenda Rogerson of Highland, Michigan writes: "The American Sewing Expo is the largest independently owned sewing expo in the country with over 15,000 people attending our three-day show from all over the U.S. In addition to classes, vendors, a sewing cafe and special exhibits, we … [Read more...]
Charlotte Observer business section pitching tips
If you're trying to pitch the Charlotte Observer with your business story, first watch this short interview with business editor Patrick Scott. It's courtesy of videographer John Easton, who will be providing … [Read more...]
This ribbon-cutting worth publicizing
If you want to know why I hate ribbon-cutting ceremonies, Google "ribbon-cutting" and then click on "Images" and you'll see why. They all look the same. Some people try to come up with clever or cutesy ribbon-cuttings, and those usually bomb, too. But here's one that's so unusual, it's worth mentioning. I found it over at Alan Sharpe's [Read more...]
Art marketing tip: Weigh in on MLK memorial controversy
OK all you artists. Stop grumbling about not being able to generate publicity. One of the best ways is to find a burning controversy, then jump into the fray with a letter to the editor of a newspaper or magazine, commenting on the issue. Artists, African-Americans and others can do just that. Comment on the controversy that has erupted over the … [Read more...]
Cockroach Hall of Fame Museum still generating publicity
The thousands of run-of-the-mill small business owners who can't figure out how to generate publicity for their businesses can learn a lesson or two from Michael Bohdan. He's an exterminator who runs The Pest Shop in North Texas. And whenever there's a problem with fire ants or roof rats, he alerts the local media, and they feature him as an … [Read more...]
Shawnigan Lake School in Canada needs publicity ideas
Julie Ann Kodmur from St. Helena, California writes: "How do you get American writers and, of course, families, interested in Shawnigan Lake School, a Canadian boarding school? "I’ve been doing publicity for the wonderful school where my step-son goes and now find that we need some fresh … [Read more...]
Grant recipients: Tell the rest of the story
Thanks to Publicity Hound Beth Bilderback, public relations specialist for Nauticus, a marine science center in Norfolk, Virginia, for this tip that can be used by anyone who receives grant money: "This summer, we received a hefty grant to fund two oceanography camps for two separate groups of … [Read more...]
New edition of ‘hidden Hawaii’ book needs publicity ideas
Karma Bennett of Ulysses Press writes: "The publishing house where I work was founded with our travel series, the Hidden Guides. The first book, Hidden Hawaii, was at the time, the only book on Hawaii that actually reviewed and compared the various beaches of the islands. "Now we are giving the books a whole new look which emphasizes the hidden … [Read more...]
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