When Jacquelyn Lynn contacted me asking if she could include some of my press release tips from the free tutorial "89 Ways to Write Powerful Press Releases" in her book "The Entrepreneur's Almanac 2008-2009--Fundamental Facts, and Figures You Need to Run and Grow Your Business," I … [Read more...]
Halloween promotion ideas to generate publicity
Here are some ideas on how to promote a product, service, cause or issue by tying it to Halloween, the second largest retail holiday of the year. They're courtesy of TV producer Shawne Duperon, one of my guests during next week's media … [Read more...]
Disposable dental drill needs publicity ideas
Elbert Mackey of Austin, Texas writes: "I am interested in pitching a new FDA-approved disposable dental drill that consumers buy from us for $49.95 and which we, in turn, ship directly to their choice of dentists throughout the United States. The FDA prohibits the sale of dental devices to consumers. "Our one-time-use dental drill eliminates … [Read more...]
Web video in Charlotte, N.C. wants publicity ideas
This "Help This Hound" question is from John Easton of Charlotte, North Carolina asks:
"My new web video portal, Broadcast Charlotte, features local small business events, and I would like some help from your Hounds on how to generate my own publicity for it.
"Broadcast Charlotte provides on-demand video coverage of a variety of … [Read more...]
Festival of Owls in Houston wants promotion ideas
Karla Kinstler of Houston, MN writes: I coordinate the International Festival of Owls, held annually the first weekend in March in the tiny little town of Houston, MN (population 1,020). It began simply as a hatch-day party for Alice the Great Horned Owl, the Houston Nature Center's … [Read more...]
Organic industry should be pitching right now
An article in the Oct. 1 issue of PR Week says recent recalls of Mattel toys and microwave popcorn presents the perfect opportunity for companies that make non-toxic, eco-friendly and organic products to generate publicity for their brands.
Here are some ideas to get you started:
---Restaurants can publicize organic menu … [Read more...]
Sonoma County wine country website wants promo ideas
Nancy Hayssen Sonoma County, California writes: "I am a local private pilot and web entrepreneur who has launched a website targeting Sonoma County residents and visitors traveling direct into the area from L.A., Seattle and Portland who want to visit the Wine Country. "The site … [Read more...]
Special events publicity: 11 tips to draw a crowd
If you're planning a special event large or small, stop losing sleep about how to draw a crowd. Check out my 11 tips on how to just that. It's at the new WomenCorp website, an online magazine for business women that's featuring me as one of the guest experts. No more excuses or worries about … [Read more...]
Water recycling device needs publicity ideas
Brian James of Melbourne, Australia writes: "My client wants his innovative portable water recycling device known as the Waterleech at http://www.waterleech.com.au to break into the U.S. market. "It's a small company with a limited budget. The Waterleech is a portable water collector that sucks up water from showers, baths and washing machines. … [Read more...]
‘Martha’ to feature Toilet Paper Wedding Dress winner
I wrote about how I loved the very clever Toilet Paper Wedding Dress Contest sponsored by [Read more...]
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