The next time you send a press release to a journalist, and you're tempted to make a follow-up call to see if he's using it, read this article by Washington Post humor columnist Gene … [Read more...]
How to sell 15,000 CDs in 18 months
My friend Bob Baker, an expert at marketing for musicians, created this neat YouTube video about how singer-songwriter Terry Prince, at left, has sold 15,000 CDs in only 18 … [Read more...]
Help promote ‘donations instead of gifts’ campaign
Harry Hoover of Charlotte, North Carolina writes: "I'd like to tap into the collective brains of Publicity Hounds. Since 2002, I have promoted a project each holiday season called Holiday For Charity. It encourages people to ask for charitable donations in their name in lieu of gifts. I've gotten solid local coverage of this program, but I'd like … [Read more...]
Black Friday can be like gold for Publicity Hounds
Black Friday, the day after Thanksgiving, is aptly named as the day when retailers shift into profitability or move "into the black." But it can be like gold for Publicity Hounds. Here's why: First, the media are often working with skeleton staffs. Second, PR people and even some publicists take the day off. That means less competition for … [Read more...]
How to publicize a solo law practice
Way too many attorneys act as though we still have those laws prohibiting them from advertising. How else to explain why so many of them are just plain lousy when it comes to marketing their services and, specifically, generating free publicity? In this [Read more...]
Website for young designers needs promotion ideas
Rebecca Witek of Buffalo Grove, Illinois writes: I created a website for young designers that focuses on the soon-to-be or newly graduated. I was in their shoes not too long ago, and I've realized as a graphic designer that it's important to understand and learn skills that … [Read more...]
Dryer vent cleaning company needs newspaper publicity
Publicity Hound Janice Bittner of northern Virginia writes: "Our company, Dryer Vent Wizard, cleans, fixes and installs dryer vents in an effort to help prevent dryer fires. I've sent at least three media kits to 10+ newspapers in our area over the last year that covered fire safety. I … [Read more...]
How to get your book or other product into Target
If you sell a book or other product that's a good fit with customers who shop at Target, you have a lot of work to do. For starters, you should be pitching a story to the [Read more...]
Songwriter needs to reach music supervisors, film execs
Tamra Engle of Oakland, California writes:
"I've worked for over 25 years as a musician. But the 'rock star' in the mirror is now in her late 40s, but still able to crank out tunes that TV, films and new media are willing to pay me for. I write songs to pitch to the few TV/film folks I am establishing relationships with.
"So my … [Read more...]
How to pitch bloggers–21 tips
Darren Rowse of ProBlogger offers a comprehensive list of almost two dozen excellent tips for … [Read more...]
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