If you sell a product or service related to Halloween, or you’re promoting a cause or issue that ties in, start pitching your story ideas now.
Halloween-related stories and magazine covers started showing up as early as Labor Day this year, as the popularity of the holiday seems to grow each year. Halloween is the second largest retail holiday, behind Christmas.
This article in Bulldog’s Daily Dog newsletter explains more about why retailers are wasting no time filling shelves with anything Halloween, from costumes to candy.
If you pitch now, you’re far too late for national magazines, many of which have a six-month lead time. But you still have plenty of time to generate publicity in your local media, at blogs, and at social networking sites. See Special Report #14: How to Piggyback Your Story Ideas onto Holidays and Anniversaries