Patricia "Trish" Gallagher of Worcester, Pa. writes: "My husband, John, and I are doing a print on demand book and need help to publicize it and try to book paid speaking engagements. "The book is Don't Jump! Out of the Shadows about Depression and Suicide. It's about how John tried to commit suicide by jumping from a building onto a cement slab. … [Read more...]
Product publicity for holidays is easier with this resource guide
Now is the time to start pitching if you're hoping to convince journalists to feature your consumer product or service in holiday gift coverage. Gift guides appear in many forms: ---As special sections in newspapers, like holiday gift guides printed by USA … [Read more...]
Publicists needs ideas for Christmas, cookbook promotions
Tracy Arceo of Pelican Publishing of Gretna, LA writes: "I am a publicist for Pelican Publishing Company. The publicists have been presented with a challenge and we're having trouble comping up with ideas. "Our company has two rather large series of books. One series is based on the classic children’s poem "'Twas the Night Before Christmas," … [Read more...]
Dairy Queen joins Girl Scouts to create Thin Mint Blizzard
Here's a perfect example of how a nonprofit can team up with a popular nationwide chain, and piggyback onto a "Week of the Year" to promote a good cause. Dairy Queen is creating the Girl Scout Thin Mint Blizzard for the month of July to promote Girl Scout Appreciation Week July 7-13. What a wonderful idea! No more having to wait until March … [Read more...]
Wal-Mart offers free online classified ads
Are you selling a car or real estate? Looking for someone to fill a job? Selling concert or sports tickets or miscellaneous items? If so, take advantage of Wal-Mart's new free classified ads which the giant retailer started offering about three weeks ago in partnership with [Read more...]
The Musician’s Guide to Brides includes press release tips
I love books about marketing and publicity that are directed to very niched audiences. So I jumped at the chance to contribute content to the book The Musician's … [Read more...]
Help Promote Year of the Dawg in Big Rapids, Michigan
Lynne Scheible of Big Rapids, Michigan writes: "Leadership Mecosta, our community leadership program, is sponsoring a community art project. "Area businesses and organizations are sponsoring fiberglass statues of more than 30 bulldogs, 3 by 4 feet. We chose a bulldog because it's the mascot of Ferris State University, our local college. "Our … [Read more...]
7 resources make it easy for journalists to find you
Even the most carefully written publicity plan can be downright frustrating if you pitch journalist after journalist and you hear nothing back. I just finished a free article Find Journalists Using These 7 Resources. … [Read more...]
Help get print publicity for book on fiscal/physical fitness
Mary Ammons of Nashville, Tennessee writes: "We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc. "But we’re having trouble garnering more exposure … [Read more...]
Piggyback onto ‘Hug Your Kids Day’ July 21
Publicity Hounds hate it when they create their own day, week or month of the year, and then see other people piggyback onto it for publicity.
Not Michelle Nichols, a former writer for BusinessWeek.com, who created National Hug Your Kids Day on July 21.
Michelle is inviting … [Read more...]
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