Can't think of a story to pitch about your business, nonprofit or government agency? Thanks to TV producer Shawne Duperon's excellent newsletter Shawne's TV Guide, for this timely story idea: politics … [Read more...]
How can a Texas veterinarian promote organic dog shampoos?
Dr. Shawn Messonnier, a veterinarian and award-winning author from Plano, Texas, writes: "I would love ideas from other Hounds on how to promote my new line of certified organic pet shampoos. "They're currently available online only at … [Read more...]
How are you venting constructively about failed bail-out bill?
Publicity Hounds, what are you doing to let off steam the day after the bail-out bill failed? Taking surveys at your blog? Organizing a telephone tree to call your representatives in Washington? Writing letters to the editor? Are you creating and uploading videos … [Read more...]
Journals for puppy, kitten lovers need promotion ideas
Rik Feeney of Orlando, Florida writes:
"I need help from fellow Hounds on how to best promote my new book, the Puppy Lover's Journal. "It's made up of 104 lined journal pages with pictures of cute little puppies of … [Read more...]Authors: Pitch issues & shows, not your books
If you're writing a book, here's a tip that savvy authors already know. When you're trying to get onto a TV or radio show, never pitch your book. As soon as guest bookers realize you're peddling a book, you're toast. Instead, pitch a relevant issue … [Read more...]
Palin daughter’s pregnancy: Fair game for Publicity Hounds
When the news of GOP Vice Presidential candidate Sarah Palin's pregnant 17-year-old daughter, Bristol, broke over the weekend, Barack Obama was quick to issue [Read more...]
Know bloggers’ pitching preferences; avoid ‘me too’ emails
Every Publicity Hound needs a media database of journalists, including contact information and pitching preferences. During my teleseminar series on How to Create a Media Plan, I explained all the details you need to gather, like when they're on deadline and the time of day or week when … [Read more...]
Prepare for an interview with a reporter these 8 ways
If a reporter contacts you unexpectedly and asks for an interview in the next few days, and you don't feel entirely ready, how do you prepare? That's what Leilie McKinley of Soaring-Phoenix.com, one of my business coaches, just called to ask. A reporter … [Read more...]
Image consultant gives Obama advice on clothing choices
Here's a great example of what I discussed in yesterday's newsletter about how Publicity Hounds can piggyback off the Democratic and … [Read more...]
How to promote a book signing for a book about Bi’aaatches
Roz Wolf of Los Angeles, California writes: I have a fun but strange book title to promote. "How To Woo A Bi'aaatch: The Key To Attracting Females" by Brian Zoozoo is a guide that speaks to a generation of single men and curious women aged … [Read more...]
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