Mary Ammons of Nashville, Tennessee writes:
“We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc.
“But we’re having trouble garnering more exposure for Matt. He’s almost become Jack’s shadow or ‘the other author.’
“I’m also having trouble promoting the two topics (finance and health) with the print media. Even journalists understand that you have to have both physical and financial fitness to enjoy a great retirement, which is the full topic. But they don’t know where to quite fit it in to their beats, or they’ve covered it recently.
“I’ve pushed the fact that this is a unique book because it’s basically Planning for Retirement 101. I’ve also had what feels like a million ideas shot down.
“The book is titled Fiscal Fitness: 8 Steps to Wealth and Health from America’s Leaders of Fitness and Finance. We’re on the third printing and need to keep generating press, but, again, I’m having trouble pitching to the print media. Help!”