Tracy Arceo of Pelican Publishing of Gretna, LA writes:
“I am a publicist for Pelican Publishing Company. The publicists have been presented with a challenge and we’re having trouble comping up with ideas.
“Our company has two rather large series of books. One series is based on the classic children’s poem “‘Twas the Night Before Christmas,” each book with a spin specific to a genre, region or occupation.
“The other series is based on the classic recipes and dishes of some of the major cities in the South such as New Orleans, Charleston and Savannah. We have been asked to come up with some form of promotion for each of these series.
“Do your Publicity Hounds have any suggestions on what we can do to generate interest in each of these groups of books?”