Karen Nardella of Conway, N.H. writes:
“I am a sole proprietor who owns the Emporium Consignment Outlet and Home Staging Center, a consignment shop for high-end furniture in Conway, N.H.
“I sell gently-used, high-quality, brand-name furniture such as Ethan Allan, and I pay the owner 55 percent of the sale. All the furniture is no more than 10 years old.
“With the sagging economy, what’s the best way on a very tight budget to spread the word about what I’m doing? I need to attract the attention of people who have furniture to sell as well as people who can’t afford new furniture. What tips can your Hounds share with me either through traditional marketing channels or by generating publicity?”