Linda Foirmichelli of Concord, NH and Jennifer Lawler of Lawrence, KS write:
“We’re both well-established writers who offer e-courses in our areas of specialty. Linda offers a class for magazine writers on how to break into magazines, starting April 13, and Jennifer will offer one for book authors on how to write a book proposal, starting May 4.
“We both have been offering our e-courses for a few years and have happy customers who can give testimonials and describe how our courses offer results. However, we’re finding it tougher and tougher to get the word out about our e-courses.
“We both blog (Linda’s blog has more followers than Jennifer’s, which she just started a few weeks ago). We both belong to writers’ groups and contribute to their online forums, but of course if we’re too sales-y in our approach, our posts get deleted. We’re on LinkedIn and Facebook. What are we missing?”