Tips, Tricks & Tools for Free Publicity
by Joan Stewart
The Forward, an influential Jewish newspaper published in New York City, is expanding its West Coast coverage, and has opened a Los Angeles bureau.
Staff reporter Rebecca Spence will cover a wide range of topics including politics, entertainment, local Jewish news and organizations. … [Read more...]
by Joan Stewart
The Wall Street Journal is launching a monthly glossy magazine called Pursuits, designed to explore "the world of wealth." It is expected to launch next September and be distributed with the Journal's Saturday editions. Content will be available free online, outside the Journal's paid subscription wall. An editor hasn't been named, but Robert … [Read more...]
by Joan Stewart
Boston-area Publicity Hounds will have a new magazine to pitch in November.
It's called "Lola," and the free magazine will debut in 800 locations throughout greater Boston.
Boston Globe Media, the publisher, calls it an "on-the-go lifestyle magazine that brings Boston women a best friend's take on everything and anything that can … [Read more...]
by Joan Stewart
Keep up on all the news, views and reviews in Canadian magazines by reading the Canadian Magazines blog. It even has a job board that hooks up employers in the magazine industry with writers, photographers and others who … [Read more...]
by Joan Stewart
If you're pitching Chicago-area business news, watch for BusinessWeek Chicago to debut in November. About 60,000 of BusinessWeek's local subscribers and other Chicago-area businesses will receive the free-distribution magazine. Michael Arndt, a senior correspondent in BusinessWeek's local bureau, will be the editor. The magazine, he says, will … [Read more...]
by Joan Stewart
At times, I dislike doing media interviews, particularly with reporters at top-tier publications whose interview style makes me feel rushed, or I suspect the journalist is either dense or biased. Crisis counselor Lou Hampton of the [Read more...]
by Joan Stewart
Small business owners are accustomed to doing media interviews without having to reveal information like their annual revenue.
Most business journals, dailies and weeklies will cover a small business without that information. (See "How to Use Business Journals to Tell Your Story.") But if you're trying to get into Fortune Small Business, … [Read more...]
by Joan Stewart
I used to work in the newspaper industry, and I'll admit that some of the criticism that journalists are arrogant and holier-than-thou is justified. Take, for example, the smart-aleck news brief that appeard on Page 3 of the July 6 issue of the Denver Business Journal. The headline … [Read more...]
by Joan Stewart
If you're trying to get in front of CIOs and IT managers, your best bet is CIO magazine. It has 120,000 readers, and a pass-along rate of four readers per copy. Their readers' average IT budget is $230 million. This week, Marketing Sherpa is sharing [Read more...]
by Joan Stewart
One of my very favorite features that explains what journalists hate about PR people, and what they really want, is Bulldog Reporter's excellent weekly installment "Journalists Speak Out." Each week, the short feature offers pitching tips---along with a good dose of bitching---from reporters, editors, TV producers, radio talk show hosts, and … [Read more...]
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