An article in the October 2007 issue of PR Tactics includes a great tip for pitching the Wall Street Journal and any other business publication. It's courtesy of Gene Coulter, editorial director at [Read more...]
The Forward adds bureau to cover Jewish news in L.A.
The Forward, an influential Jewish newspaper published in New York City, is expanding its West Coast coverage, and has opened a Los Angeles bureau.
Staff reporter Rebecca Spence will cover a wide range of topics including politics, entertainment, local Jewish news and organizations. … [Read more...]
‘World of wealth’ is topic of new WSJ magazine
The Wall Street Journal is launching a monthly glossy magazine called Pursuits, designed to explore "the world of wealth." It is expected to launch next September and be distributed with the Journal's Saturday editions. Content will be available free online, outside the Journal's paid subscription wall. An editor hasn't been named, but Robert … [Read more...]
‘Lola’ new lifestyle magazine for Boston women
Boston-area Publicity Hounds will have a new magazine to pitch in November.
It's called "Lola," and the free magazine will debut in 800 locations throughout greater Boston.
Boston Globe Media, the publisher, calls it an "on-the-go lifestyle magazine that brings Boston women a best friend's take on everything and anything that can … [Read more...]
Canadian magazines have their own blog
Keep up on all the news, views and reviews in Canadian magazines by reading the Canadian Magazines blog. It even has a job board that hooks up employers in the magazine industry with writers, photographers and others who … [Read more...]
BusinessWeek Chicago to launch in November
If you're pitching Chicago-area business news, watch for BusinessWeek Chicago to debut in November. About 60,000 of BusinessWeek's local subscribers and other Chicago-area businesses will receive the free-distribution magazine. Michael Arndt, a senior correspondent in BusinessWeek's local bureau, will be the editor. The magazine, he says, will … [Read more...]
Media interviews frightening? This card deck will help
At times, I dislike doing media interviews, particularly with reporters at top-tier publications whose interview style makes me feel rushed, or I suspect the journalist is either dense or biased. Crisis counselor Lou Hampton of the [Read more...]
Fortune Small Business wants to know your financials
Small business owners are accustomed to doing media interviews without having to reveal information like their annual revenue.
Most business journals, dailies and weeklies will cover a small business without that information. (See "How to Use Business Journals to Tell Your Story.") But if you're trying to get into Fortune Small Business, … [Read more...]
Denver Business Journal: Who’s oblivious?
I used to work in the newspaper industry, and I'll admit that some of the criticism that journalists are arrogant and holier-than-thou is justified. Take, for example, the smart-aleck news brief that appeard on Page 3 of the July 6 issue of the Denver Business Journal. The headline … [Read more...]
CIO Magazine offers pitching tips
If you're trying to get in front of CIOs and IT managers, your best bet is CIO magazine. It has 120,000 readers, and a pass-along rate of four readers per copy. Their readers' average IT budget is $230 million. This week, Marketing Sherpa is sharing [Read more...]
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