At times, I dislike doing media interviews, particularly with reporters at top-tier publications whose interview style makes me feel rushed, or I suspect the journalist is either dense or biased.
- “Let me repeat that, because it’s such a critical point…”
- “One trend we see…”
- “The key point is…”
- “The bottom line is…”
- “The one thing people need to realize…”
- “What is especially exciting/surprising/unexpected…”
The phrases are included in Lou’s deck of Mem-cards, a package of 26 cards, each featuring a media tip for Hounds who interview. Use the cards as handy reference tools while you’re waiting in the green room on the “Today” show. They also make great gifts for clients—even if you’re on a budget. The cards are $9.97 per deck until August 31.