When Tom Holubowicz wanted publicity recently for his custard stand in Grafton, Wisconsin, he donned an ape costume and visited the local Pick 'n Save supermarket to buy bananas for Monkey Pox, his "flavor of the day." The recipe calls for bananas, custard and chocolate-covered peanuts. Before he left, he called The News Graphic, his local weekly … [Read more...]
Spanish-language newspapers buck industry’s dismal trend
While many other newspapers are marching toward the graveyard, Spanish-language daily and weekly newspapers are seeing circulation and advertising revenue soar.
The April 7 issue of PRWeek says La Opinion, a Hispanic newspaper, saw its circulation grow by 3.7 percent in September, the largest increase of any newspaper---in any … [Read more...]
Media bias helped Spitzer’s rise to power
I wish journalists everywhere would read the column headlined "Spitzer's Media Enablers" in yesterday's Wall Street Journal. It was written by Kimberley A. Strassel, who covered the well-publicized … [Read more...]
Ethics dispute blurs line between editorial, advertising
When I worked a newspaper editor 20 years ago, I would have been shocked to hear about a deal like this one between a hospital and a TV station. Today, however, it's of little surprise. That's because the line between editorial and advertising is blurred, and it's getting fuzzier by the minute. WEAU … [Read more...]
Whole Foods magazine will feature only its own products
If your product is for sale at Whole Foods Market, go ahead and pitch a story idea to the editor of Whole Foods magazine.
But don't waste your time pitching if your product isn't sold there or if you think a story in the magazine can help get your product onto store shelves.
That's the advice from editor Jerry Shaver, editor in … [Read more...]
Chicago media expand opportunities for commentary
If you're pitching Chicago-area media like The Chicago Tribune, The Sun-Times and Chicago Public Radio, you have more opportunities than ever before to promote a particular … [Read more...]
Newspaper, radio layoffs, buyouts can work to your advantage
It's time to say buh-bye to some of your favorite reporters. Right now, all over the U.S., there's an exodus of experienced, high-profile, high-priced journalists taking early retirement. To boost profits, newspapers are offering buy-outs to some of their veteran staff members who will be replaced with cheaper, less experienced reporters and … [Read more...]
How can a blogger become a paid newspaper columnist?
Kelly Moore of Des Moines, Iowa writes:
"I have been the number-one 'community' (just a fancy way of saying 'unpaid') blogger for a local magazine in our city for more than a year. The magazine is owned by our city's daily newspaper. Consequently, I was able to find out that my page-views not only outshine the other magazine bloggers' … [Read more...]
Why magazines are losing readers: No page numbers
When I got my December issue of Wired magazine, it came with a bonus “Movies Rock" supplement. I spotted the headline “Martin Scorsese Unleashes His New Rolling Stones Concert Film" on the front cover and ripped open the plastic as quickly as I could. One of my pet peeves is the absence of page numbers on the covers of magazines which means … [Read more...]
Entrepreneur columnist focuses on do-gooders
Entrepreneur magazine has a new column called "Doing Good," featuring entrepreneurs whose business models are based on giving back to their communities as well as the world.
It's written by JJ Ramberg who, with her brother, runs GoodSearch, a successful search engine company that … [Read more...]
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