Tips, Tricks & Tools for Free Publicity
While many other newspapers are marching toward the graveyard, Spanish-language daily and weekly newspapers are seeing circulation and advertising revenue soar.
The April 7 issue of PRWeek says La Opinion, a Hispanic newspaper, saw its circulation grow by 3.7 percent in September, the largest increase of any newspaper---in any … [Read more...]
I wish journalists everywhere would read the column headlined "Spitzer's Media Enablers" in yesterday's Wall Street Journal. It was written by Kimberley A. Strassel, who covered the well-publicized … [Read more...]
When I worked a newspaper editor 20 years ago, I would have been shocked to hear about a deal like this one between a hospital and a TV station. Today, however, it's of little surprise. That's because the line between editorial and advertising is blurred, and it's getting fuzzier by the minute. WEAU … [Read more...]
If your product is for sale at Whole Foods Market, go ahead and pitch a story idea to the editor of Whole Foods magazine.
But don't waste your time pitching if your product isn't sold there or if you think a story in the magazine can help get your product onto store shelves.
That's the advice from editor Jerry Shaver, editor in … [Read more...]
If you're pitching Chicago-area media like The Chicago Tribune, The Sun-Times and Chicago Public Radio, you have more opportunities than ever before to promote a particular … [Read more...]
It's time to say buh-bye to some of your favorite reporters. Right now, all over the U.S., there's an exodus of experienced, high-profile, high-priced journalists taking early retirement. To boost profits, newspapers are offering buy-outs to some of their veteran staff members who will be replaced with cheaper, less experienced reporters and … [Read more...]
Kelly Moore of Des Moines, Iowa writes:
"I have been the number-one 'community' (just a fancy way of saying 'unpaid') blogger for a local magazine in our city for more than a year. The magazine is owned by our city's daily newspaper. Consequently, I was able to find out that my page-views not only outshine the other magazine bloggers' … [Read more...]
When I got my December issue of Wired magazine, it came with a bonus “Movies Rock" supplement. I spotted the headline “Martin Scorsese Unleashes His New Rolling Stones Concert Film" on the front cover and ripped open the plastic as quickly as I could. One of my pet peeves is the absence of page numbers on the covers of magazines which means … [Read more...]
Entrepreneur magazine has a new column called "Doing Good," featuring entrepreneurs whose business models are based on giving back to their communities as well as the world.
It's written by JJ Ramberg who, with her brother, runs GoodSearch, a successful search engine company that … [Read more...]
An article in the October 2007 issue of PR Tactics includes a great tip for pitching the Wall Street Journal and any other business publication. It's courtesy of Gene Coulter, editorial director at [Read more...]
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