The Wall Street Journal is launching a monthly glossy magazine called Pursuits, designed to explore “the world of wealth.”
It is expected to launch next September and be distributed with the Journal’s Saturday editions. Content will be available free online, outside the Journal’s paid subscription wall.
An editor hasn’t been named, but Robert Frank, the paper’s wealth reporter, is expected to play a senior role in the magazine. Tip: Frank blogs at The Wealth Report. See “How to Pitch the Best Bloggers & Create a Publicity Explosion.”