So you think your computer is ancient? Many journalists are working on computers that are even older than yours. So says John I. Carney, city editor of the Shelbyville Times-Gazette in Tennessee in his list of tips titled "Have Pity on … [Read more...]
Online printing company needs marketing ideas
Chris Kelley of Emigrant, Montana writes: I'm a publicist, and Andrew Field, the founder and CEO of PrintingforLess.com, the world's largest commercial online printer, is one of my clients. More than 50,000 customers nationwide—mostly small and mid sized businesses—annually visitor our … [Read more...]
Press releases: How to make old news sound new
I just got a call from a Publicity Hound who asked how to make old news sound new. He's writing a press release stating that his state bar association drafted a resolution to support something that somebody else did. But they passed it on Monday. And today is Thursday. He might not have the press release done until tomorrow. So how can he make the … [Read more...]
AP to carry bloggers’ coverage of Libby trial
If you still aren't convinced that bloggers are influential, or that they aren't very well-respected, listen up. The Associated Press is partnering with the Media Bloggers Association to distribute its members' coverage of the trial of Lewis "Scooter" Libby, former chief of staff for Vice President Dick Cheney, to the news organization's … [Read more...]
How newspaper layoffs affect you
Have you been reading the headlines about the newspaper industry recently? Because I used to work in it, I have. And it isn't pretty. Declining circulation and ad revenues are forcing many newspaper companies to lay off editors, beat reporters, newsroom clerks, photographers and anyone they can do without. I conducted a telephone seminar … [Read more...]
Oprah’s magazine: A secret for getting into it
Here's an inside secret on how to get into O, Oprah's wildly popular magazine. Be willing to wait up to two years before the editors review your pitch and say yes. That's right---two years! If you're willing to stay the course and stay in touch with the magazine, you'll have a huge advantage over most other people who give up after two or three … [Read more...]
Stuart Elliot, NYT ad columnist, offers tips
If you're dying to get yourself or your PR client in front of longtime New York Times advertising columnist Stuart Elliot, read his [Read more...]
Media bias: God isn’t welcome in the newsroom
As I've mentioned here before, and in the column about media bias that I wrote recently for Bulldog Reporter, I'm sick to death of journalists proclaiming they're "fair and impartial," and that there's absolutely no media bias … [Read more...]
2007 editorial calendars ready now
If you want publicity in newspapers and magazines, one of your most valuable tools is each publication's editorial calendar for 2007. An editorial calendar is the January-to-December list of all special sections and topics that are being planned for next year. It alerts advertisers to the sections where their ads would be the best fit. But … [Read more...]
Media bias: The ugly truth
It's amazing how clearly you can see things in hindsight. Like media bias, for instance. During the 22 years I worked as a newspaper reporter and editor, if you had told me the media were biased, I'd have wanted to arm-wrestle you. But here we are, 12 years later. In the column I wrote for Bulldog Reporter this week, I admit the ugly truth, plead … [Read more...]
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