Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Does the receptionist at your company make visitors feel welcome by offering a bowl of M&Ms?
Or a dry towel for people who walk in a torrential downpour from the parking lot into the lobby?
Is there a TV in your reception area so visitors who have to wait can enjoy the Three Stooges on DVD?
I've been reading ideas on … [Read more...]
by Joan Stewart
If you're involved in a news story and you're afraid the media will misrepresent you, slant the news, or write it according to their own agenda, don't refuse comment, thinking they'll just go away and leave you alone.
As I've said so many times before, refusing an interview is … [Read more...]
by Joan Stewart
Frank J. Gallo of Solvay Pharmaceuticals, Inc. asks: "Sometime back in 2006 I saw a copy of the Atlanta Dog Life Magazine and was hoping to know whatever happened to the magazine? It seemed like a great concept. I met the editor, Kitty Roberts, a few years back when this was just a concept and was hoping she was able to make it work...for the … [Read more...]
by Joan Stewart
If you get a call from a reporter who works for an alternative newspaper, be on your guard, and don't take the interview any less seriously than you would if a reporter from your local daily newspaper had called. That's the advice from Ken Haseley from the Ammerman Experience, a media training company. In this week's edition of [Read more...]
by Joan Stewart
I'm starting to sound like a broken record:
Read the magazine, read the magazine, read the magazine before you pitch.
If you want to make it into the online version, read the website, read the website, read the website.
PR people still don't get it. So says [Read more...]
by Joan Stewart
Amid all the grim news we've been hearing about the demise of big-city newspapers, some small newspapers are sitting pretty. An article at WashingtonPost.com says that while the Internet is transforming the largest papers in the … [Read more...]
by Joan Stewart
More bad news for authors and publishers who want book reviews in top-tier newspapers. The Wall Street Journal says that sometime this spring, the Los Angeles Times will announce that it's folding its highly … [Read more...]
by Joan Stewart
If you want the Wall Street Journal to write about your company, one of the most important things to know is that the paper doesn’t feature businesses just for the sake of writing about companies. "Your pitch should have a news hook or some creative idea behind it," says Richard Turner, … [Read more...]
by Joan Stewart
Robert Smith is looking for small business owners with revenues of more than $500,000 a year for an article he's writing for American Chronicle, an online magazine for national, international, state, local, entertainment, sports and government news. He needs seven entrepreneurs to … [Read more...]
by Joan Stewart
About 280,000 marketers—the majority of them client-side—pay to get Advertising Age every week. Plus, hundreds of thousands more look at the website. Check out Marketing Sherpa’s exclusive interview … [Read more...]
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