Publishers have launched 20 new trade magazines in the last two months. Add these magazines to your media database, then send your photos, news releases and new product announcements. Or write and ask the editors if they'd like how-to articles or tip sheets. But first, study the magazines carefully so you know whether your idea is a good fit. … [Read more...]
7 examples of stories that are ideal for parenting magazines
Those tabloid-size parents magazines, free or by subscription, might welcome your child-related story.
When I was in Columbus, Ohio last week to speak to the National Association of Home Builders, I picked up the current issue of Columbus parent. It gave me all kinds of ideas about stories you can pitch:
--The magazine … [Read more...]
Publishers launching 5 new magazines
Meg Weaver of Wooden Horse Publishing wants Publicity Hounds to know about these five new magazines, or those planning to launch soon:
--My House in the Mountain States is the first in a series of "My House in..." shelter magazines by McGraw-Hill, consisting of regional magazines … [Read more...]
Alternative publications
The more you pitch to large magazines and newspapers, the stiffer the competition for an editor's attention.
That's why placing stories in alternative publications can be so much easier--and sometimes more effective. They have a ready-made audience for your topic, regardless of how obscure it is.
Check out the [Read more...]
New York Times op-ed page
Every week, roughly 1,200 unsolicited submissions arrive at The New York Times via e-mail, fax and the U.S. Postal Service. All are vying for valuable space on the op-ed page, the page next to the editorial page that includes divergent views on timely topics.
Many of the submissions are first-rate. Yet most get turned down simply … [Read more...]
The Business Journal’s Book of Lists party
It was a night of swashbuckling fun, complete with a pirate treasure game, foods of the Mediterranean and Caribbean seas, and even a special "Pirate's Pleasure" drink made with Goldschlager, triple sec and rum.
It was The Business Journal's annual Book of Lists bash at a downtown Milwaukee hotel on January 20, in honor of the several … [Read more...]
Good news for newspaper readers
Newspapers have tried a variety of tactics over the last 20 years to reverse those sliding circulation figures. They're writing shorter stories, using more color and graphics, and placing a greater emphasis on local news. But few of those tricks seem to be doing much good.
The News & Record, a daily newspaper in Greensboro, North … [Read more...]
L.A. Times op-ed
If you're a woman, and you've been targeting the Los Angeles Times for an op-ed piece and have had no luck, this could be an ideal time to try again.
Syndicated columnist Susan Estrich says the Times is guilty of blatant discrimination for not running more opinion pieces by women.
In a Valentine's Day email sent to 50 prominent … [Read more...]
Target smaller niche publications
When you're creating a media plan for yourself or a client, don't overlook all those second- and third-level publications--from free weekly shoppers to alternative newspapers--that might be hungry for your story idea or article.
When I was in Studio City, California in February to speak to the Book Publicists of Southern California, I … [Read more...]
Why newspapers are ailing
Publicity Hounds need to stay abreast of emerging media trends.
For example, the proliferation of blogs, online discussion rooms and other Internet sources of news have made newspapers less relevant than ever.
This excellent article in … [Read more...]