Tips, Tricks & Tools for Free Publicity
Local Real Estate Deals, a bi-monthly nationwide magazine, needs expert articles that provide helpful advice for investors, first-time home buyers, real estate agents, loan officers and people who may have had credit problems.
The June/July issue focuses on green … [Read more...]
If you live in South Florida and you'd be willing to be a source for Mildred L. Culp, who writes the syndicated column called Workwise, please email her. She's looking for sources for upcoming columns, which are featured in The Miami … [Read more...]
If you love the products or services of a particular vendor, or you drop whatever you're doing to open an ezine you've subscribed to, let the world know. It could lead to publicity you never expected. That's what happened to me recently when author Carolyn Howard-Johnson's ezine arrived in my Inbox a few weeks ago. Her target audience consists of … [Read more...]
Today's Crossroads section in the Milwaukee Journal Sentinel has an excellent package of articles on how the newspaper's editorial board works. It includes an explanation of how it … [Read more...]
With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades. That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture … [Read more...]
In yesterday's ezine, The Publicity Hound's Tips of the Week, I wrote about how Publicity Hounds should rely on weekly newspapers more than ever, now that several dailies are eliminating their zoned … [Read more...]
When you can't think of a story idea to pitch, and you're dying to get into a certain online or print publication, write a letter to the editor. That's what I did just now … [Read more...]
If you're pitching food editors and reporters at daily or weekly newspapers, your job is more difficult than ever. As newspapers continue to cut staff, lifestyle-related sections are among the first on the chopping block. Also, at many papers, … [Read more...]
Lisa Cupolo of Ballston Spa, New York writes: "I handle public relations and marketing for Northwoods Health System, four rehabilitation and nursing home facilities that offer pediatric through geriatric care. "I'm looking for story ideas that I can pitch to the local business journal. The newspaper only focuses on hard business stories as … [Read more...]
When Tom Holubowicz wanted publicity recently for his custard stand in Grafton, Wisconsin, he donned an ape costume and visited the local Pick 'n Save supermarket to buy bananas for Monkey Pox, his "flavor of the day." The recipe calls for bananas, custard and chocolate-covered peanuts. Before he left, he called The News Graphic, his local weekly … [Read more...]
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