It's a strange time of year to be asking for photos of giant fruits and vegetables, but that's exactly what USAWeekend magazine wants. Yesterday's edition invites gardeners to mail photos of large specimens. The magazine will announce entries on its website and might even publish them in a book. Photos don't have to be from this year. Include … [Read more...]
Real estate magazine needs expert articles
Local Real Estate Deals, a bi-monthly nationwide magazine, needs expert articles that provide helpful advice for investors, first-time home buyers, real estate agents, loan officers and people who may have had credit problems.
The June/July issue focuses on green … [Read more...]
Workplace columnist needs sources in South Florida
If you live in South Florida and you'd be willing to be a source for Mildred L. Culp, who writes the syndicated column called Workwise, please email her. She's looking for sources for upcoming columns, which are featured in The Miami … [Read more...]
Write an unsolicited testimonial for additional publicity
If you love the products or services of a particular vendor, or you drop whatever you're doing to open an ezine you've subscribed to, let the world know. It could lead to publicity you never expected. That's what happened to me recently when author Carolyn Howard-Johnson's ezine arrived in my Inbox a few weeks ago. Her target audience consists of … [Read more...]
How to persuade newspaper editorial boards
Today's Crossroads section in the Milwaukee Journal Sentinel has an excellent package of articles on how the newspaper's editorial board works. It includes an explanation of how it … [Read more...]
Inexpensive gifts will be in demand for holiday gift guides
With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades. That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture … [Read more...]
Include special-interest weeklies in national publicity campaigns
In yesterday's ezine, The Publicity Hound's Tips of the Week, I wrote about how Publicity Hounds should rely on weekly newspapers more than ever, now that several dailies are eliminating their zoned … [Read more...]
Write a letter to the editor to promote your expertise
When you can't think of a story idea to pitch, and you're dying to get into a certain online or print publication, write a letter to the editor. That's what I did just now … [Read more...]
Newspaper food sections shrinking, so pitch wisely
If you're pitching food editors and reporters at daily or weekly newspapers, your job is more difficult than ever. As newspapers continue to cut staff, lifestyle-related sections are among the first on the chopping block. Also, at many papers, … [Read more...]
Health system needs ideas to pitch to local business journal
Lisa Cupolo of Ballston Spa, New York writes: "I handle public relations and marketing for Northwoods Health System, four rehabilitation and nursing home facilities that offer pediatric through geriatric care. "I'm looking for story ideas that I can pitch to the local business journal. The newspaper only focuses on hard business stories as … [Read more...]
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