Think you know Internet marketing? Tom Antion, who taught me how to move my entire business online, will list all the hot topics that the savviest Internet marketers need to know about during a free call at 9 PM Eastern Time tonight, Tuesday, June 5. It's a preview call for his one-day … [Read more...]
Want your own radio show? Discover how Wednesday
I've been a guest on I don't know whow many Internet radio shows the last year or two. And I'm always amazed at the number of people who email me weeks and even months after the show has been archived. "I just heard the radio show you did with...and I'm writing to tell you I just bought your [Read more...]
Writing articles? Think marketing, not just writing
The next time you write an article, spend at least as much time figuring out how you will use it to market your products and services as you do wordsmithing. There's an interesting conversation at Chris Knight's blog about how some article … [Read more...]
‘The Sopranos’ finale: Piggyback onto this one
The final episode of "The Sopranos" airs a week from Sunday on HBO, and smart Publicity Hounds aren't wasting time wondering if Tony Soprano will flip---or get whacked. Instead, they're figuring out ways to generate publicity by piggybacking onto this story. The Washington Post called … [Read more...]
Great lobbies, receptionists worth bragging about
Does the receptionist at your company make visitors feel welcome by offering a bowl of M&Ms?
Or a dry towel for people who walk in a torrential downpour from the parking lot into the lobby?
Is there a TV in your reception area so visitors who have to wait can enjoy the Three Stooges on DVD?
I've been reading ideas on … [Read more...]
Need a proofreader? I found a great one
I write so much copy, that I could keep a proofreader busy 24 hours a day. I seldom use proofreaders. But I found one who did a fabulous job reviewing my sales page for Publicity Hound University, my new training course for assistants, virtual assistants and summer interns. She's … [Read more...]
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of "going green," be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business … [Read more...]
Copywriters: How to attract high-paying clients
I'm a student of direct-marketing sales copy, and I've been studying everything I can get my hands on.
One of my teachers is David Garfinkel, whose home study course I bought several years ago.
He emailed me tonight and told me about a [Read more...]
Author needs help writing a sales letter
Patricia Dischler of Prairie du Sac, Wisconsin writes:
"I am the author of 'Because I Loved You: A Birthmother’s View of Open Adoption' (Goblin Fern Press, 2006). This book is part memoir, part guidance/advice. I share the story of placing my son for adoption in … [Read more...]
Costco Connection covers books, authors
Thanks to book marketing guru John Kremer for reminding authors that Costco Connection, the monthly magazine published by the giant warehouse club exclusively for its members, can be a great publicity vehicle for authors. In the … [Read more...]
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