The next time you write an article, spend at least as much time figuring out how you will use it to market your products and services as you do wordsmithing.
There’s an interesting conversation at Chris Knight’s blog about how some article writers mistakenly think the writing is more important.
“Take a fresh look at your article writing & marketing strategies through the eyes of the analytical metrics driven marketer and see your article writing inventory building as part of a campaign or a series of campaigns designed to achieve very measurable objectives (in terms of lead generation and traffic attraction) rather than a haphazard approach that we see very often.”
Indeed. As of this writing, more than 40 people have chimed in with their own advice to Chris’ question:
“If you had to give one piece of brief advice to non-marketer oriented expert writers to help them see the world through your marketing eyes when applied to article writing, what would you recommend or what tip do you think is the most important to understand?”
If your articles aren’t bringing money through the door, the comments are worth a look. Then start writing articles with a marketing mindset. That includes an enticing headline. See “Headlines for How-to Articles.”