Have you ever found yourself writing a great article, or website copy or even a press release, and suddenly you're hopelessly stuck because you can't think of a better way to say a word like "authentic" or "beautiful" or "free"? I've been known to sit there for 20 minutes staring at the screen. My friend [Read more...]
Worst mistake Internet marketers, Publicity Hounds make
I cheered when I read Rosalind Gardner's excellent article on "The Worst Mistake Internet Marketers Make." It's the also the worst mistake Publicity Hounds make: Failing to capture people's email addresses at their websites. Yesterday and today, I drove home this point during the first two days of Publicity Hound University. What good is a story … [Read more...]
BusinessWeek podcaster needs help quieting dogs
Michelle Nichols of Reno, Nevada, the BusinessWeek podcaster who offered interviewing interviewing tips in item #1 above, is now asking your help with this dilemma: "I have two Lab-type dogs, and I record my weekly podcasts for BusinessWeek from my home office. Occasionally, the dogs … [Read more...]
Google PageRank rank: How it’s determined
Whether you're searching for the most influential bloggers, or the best online article directories, or simply trying to make your own website more attractive to the search engines, a valuable tool you must use to put everything in perspective is the Google Toolbar which you … [Read more...]
Attorneys, legal analysts: Comment on The Paris Patrol
The last four hours, CNN has had a parade of defense attorneys, prosecutors and other legal analysts commenting on the livid judge who ordered Paris Hilton back to jail. If you're an attorney who practices in your own hometown and national legal news like this breaks, offer commentary, even if … [Read more...]
Toilet Paper Wedding Dress Contest
This is in honor of June brides everywhere. It's the Toilet Paper Wedding Dress Contest, sponsored by Cheap-Chic-Weddings.com, a home-based business in Boca Raton, Florida that exists primarily to generate revenue from Google Adsense ads, sell a few products in its small online … [Read more...]
Landing pages webinar with Mark Widawer June 14
Why are so many of you obsessed with getting publicity, thinking it will make you rich and famous? But when you get it, you have no way of pulling traffic into your sales cycle? I see that problem repeatedly among people who want publicity. I hear them bragging about a major media hit they got for themselves or their PR client, and all the … [Read more...]
What do journalists REALLY want? (Bookmark this link)
One of my very favorite features that explains what journalists hate about PR people, and what they really want, is Bulldog Reporter's excellent weekly installment "Journalists Speak Out." Each week, the short feature offers pitching tips---along with a good dose of bitching---from reporters, editors, TV producers, radio talk show hosts, and … [Read more...]
‘Follow your heart’ website needs promotion ideas
Elaine Ellen Solart of Skull Valley, Arizona writes: "I need help with getting the word out about Heartaculture, a specific way to make every choice aligned to the heart in order to lead a more fulfilling and productive life. "You hear 'follow your heart' but no one tells you how to do … [Read more...]
White Papers teleclass tomorrow night
Back in the old days, White Papers read more like PhD dissertations: voluminous documents with highfalutin' language, long paragraphs and big words with lots of syllables.
Somewhere along the way, smart marketers discovered that White Papers needed a makeover. Slimmed down and spruced up, White Papers are now one of the hottest marketing … [Read more...]
- « Previous Page
- 1
- …
- 149
- 150
- 151
- 152
- 153
- …
- 236
- Next Page »