Here's a great example of what I discussed in yesterday's newsletter about how Publicity Hounds can piggyback off the Democratic and … [Read more...]
How to promote a book signing for a book about Bi’aaatches
Roz Wolf of Los Angeles, California writes: I have a fun but strange book title to promote. "How To Woo A Bi'aaatch: The Key To Attracting Females" by Brian Zoozoo is a guide that speaks to a generation of single men and curious women aged … [Read more...]
Your social networking profiles shouldn’t include passwords
I'm going to comb through my profiles at the various social networking sites where I participate to see if any of them contain the passwords I use for my bank accounts, websites and anything else online. The article "Forgot Your Password?" May be Weakest … [Read more...]
Every day is a bad day for press conferences
Write a letter to the editor to promote your expertise
When you can't think of a story idea to pitch, and you're dying to get into a certain online or print publication, write a letter to the editor. That's what I did just now … [Read more...]
Publisher needs to promote humorous stories of quadriplegic
Susan Carter of Bloomington, Minnesota writes: "I own a small book publishing company and recently took on a project that's near and dear to my heart: a memoir of … [Read more...]
Promote nursing homes, senior centers with this tech angle
One of the most difficult jobs for PR people is promoting a nursing home, extended care facility, retirement community or even a senior citizens center. That's because some of these places don't have that much going on. But I got an idea for a terrific angle … [Read more...]
Don’t hide behind a cloak of anonymity on Facebook
If I'm going to spend time on Facebook replying to messages, writing on walls, and reading invitations to events, I want to see the whites of people's eyes. And I want to know their names. I won't waste time responding to a company whose only form of … [Read more...]
Author needs list of book clubs, book discussion groups
Larry Richards of Raleigh, North Carolina asks: "Where can an author get accurate information about the many book clubs and book discussion groups that exist in the U.S.? "My book is titled The Blind Prophet, one of six books in my Invisible War series, and it's a story about angels and demons. It should be published the first of the … [Read more...]
Grade Edwards’ ‘Nightline’ interview: How did he do?
Put politics aside for a minute. If you saw the interview that ABC's "Nightline" did with former Democratic presidential candidate John Edwards on Friday night, tell us how you think he did from a PR standpoint. If you missed the interview, you can watch … [Read more...]
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