Publicity Hound Holly Miller of Chesapeake, Virginia emailed me this morning and and asked if it's proper to include a Twitter address within a press release. It's a great idea, and it got me thinking about other ways to let people know where they can find you … [Read more...]
Tomato Pie: A great way to get rid of all those tomatoes
I've gotten so many requests for this recipe that I'm offering it here.
My sister makes the low-cal version with low-fat cheese and mayo. This pie also makes great leftovers. And it's a quick dish to take to a potluck. (Make two--they'll love … [Read more...]
How to promote a website for alternative energy research?
Mike Michaud of Bonham Fannin County, Texas writes:
I would like to get some ideas on how to promote a site that is all about pooling our financial contributions to fund alternative energy research, development and production. There are many promising technologies that are languishing due to government … [Read more...]
Twitter Handbook: The bible for newbie, veteran Tweeple
The more addicted you become to Twitter, one of the fastest and easiest-to-use publicity tools, the more time-consuming and confusing it can … [Read more...]
Think far beyond traditional media & target niches
Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you'll make it big. Problem is, so are thousands … [Read more...]
3 website mistakes that derail your publicity efforts
If you missed Tuesday's teleseminar with Tom Antion, my mentor, who explained his (and my) three-pronged strategy for business success---Internet marketing, public speaking and success principles---you can [Read more...]
Twitter and text-speak are poisoning the English language
Maybe it's just me, a grumpy former newspaper writing coach. But I fear our love affair with Twitter, text messaging and even those ubiquitous emoticons is poisoning the English language. Mari Smith's Twitter … [Read more...]
Revlon ties contest to ‘lipstick on a pig’ controversy
Most of us may forget the "lipstick on a pig" controversy by next week.
But I'm betting the word lipstick will be front and center on the stump, straight through to the election and possibly beyond. As … [Read more...]
Journals for puppy, kitten lovers need promotion ideas
Rik Feeney of Orlando, Florida writes:
"I need help from fellow Hounds on how to best promote my new book, the Puppy Lover's Journal. "It's made up of 104 lined journal pages with pictures of cute little puppies of … [Read more...]
The perils of friending journalists on Facebook
Journalists have always hated being identified publicly as the "friend" of a source. "I'm not your friend," is a typical response. "I'm just trying … [Read more...]
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