I won’t waste time responding to a company whose only form of identification is their logo.
I just completed Part 1 of today’s two-part teleseminar on “How to Use Facebook to Promote Your Business or Nonprofit,” and various forms of this question came up several times from people who participated in the call: “Is it OK if I use just my company logo instead of somebody’s photo on the profile page?”
You could. But why would you want to?
Social networking is all about transparency, joining in the conversation and sharing information. I’d rather talk to a person than a company. I’d rather see their photo instead of a company logo. It’s bad enough that many companies I do business with have lost the human touch. A human won’t answer the telephone. I get a form letter when I write to complain. When I email, I get an autoresponder message. This isn’t what I want on Facebook.
Social networking is all about building relationships online. It would take far longer for you to build a relationship with somebody if they didn’t know who you were. In fact, you’d be darn lucky if they even paid any attention to you. There are too many other interesting people on sites like Facebook, Twitter and LinkedIn to waste time communicating with somebody who wants to hide behind a logo.
Does anybody know of companies or organizations that do the anonymous thing on Facebook and can pull it off?