Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 times you should call a press conference. http://ow.ly/evLJC Infogr.am, another cool & free infographics tool (will it put designers out of business?). http://ow.ly/ewiMZ 8 Clever Ways Brands Are Newsjacking the Election for … [Read more...]
Why holding a press conference can backfire
You win an industry award and you're so tickled that you can hardly wait to call a press conference. Problem is, you're only one that's excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, well, so old-fashioned. That's what happened this week to a publicist who's one my readers. Her client, whose … [Read more...]
Every day is a bad day for press conferences
Somebody just send me an email with a subject line "Quick question for members of the media": Good morning! Quick question . . . . If you were to go to ONE press conference a week, which would be your favorite day? Is Monday a good day, at the start of the week? Not Friday, I imagine; right? Wednesdays - to get out of your routine and break wh … [Read more...]
Brett Favre press conference a class act & PR touchdown
Here's what Publicity Hounds can learn from retiring Green Bay quarterback Brett Favre's press conference today: ---Speak from the heart. Trying hard to fight back tears, Favre sobbed for several minutes and held nothing back while explaining why he decided to leave (“I know I can play but I know I don't want to"), what he'll do next (“nothing") a … [Read more...]
Stop calling news conferences
A reader wrote this week and asked: "We are looking for some advice on when to send a media notice to our contacts announcing a press conference. A week prior to the press conference? Two days? Or is it best to hit them a couple of times?" The Publicity Hound says: Why do you think it's so difficult to lure the media to news conferences? Here … [Read more...]
Please, no boring press conferences
Why do I call them boring news conferences? Because during my 22 years as a newspaper reporter and editor, I can't remember attending one news conference that wasn't a waste of time. Once, when I worked as an editor, I remember getting a call from a PR guy who screamed at me over the phone because no one from my newspaper or any other media … [Read more...]