In the old days, when a company was planning layoffs, it delivered the bad news to employees, and then---if it was smart---issued a press release to let the world know how many people had been laid off and why. These days, companies concerned about crisis management and joining the "bad news" conversation online will also post the announcement on … [Read more...]
Pitch an entire segment for the morning TV talk shows
If you're trying to get onto one of the big morning TV talk shows to promote a product, tie it to a current event---and then sweeten your pitch by offering similar products. That's what Liz Murphy of [Read more...]
Write enticing headlines with help from Cosmo
Writing headlines for your articles, press releases, blog posts and web copy can be a struggle. But not if you let Cosmopoitan magazine be your guide. Here's a quick lesson on how to "borrow" headlines from Cosmo and, with a little tweaking, turn them into headlines for whatever you're writing. … [Read more...]
Product publicity is easier if you can get into gift sections
If you have a consumer product that would make a great gift for Mother's Day, Father's Day, Graduation Day, or the holidays, try to get into one of the many holiday gift sections featured by newspapers and magazines, or featured in holiday gift coverage on TV and radio. Most of this coverage does NOT require that you buy an ad. And in many cases, … [Read more...]
Temper Tantrum Handbook author wants promotion ideas
Judy Colbert of of Crofton, Maryland writes: I'm launching my latest book, Temper Tantrum Common Sense Handbook. It contains information gathered from experts and websites, including suggestions on how to prevent tantrums, how to stop them, and how to live with … [Read more...]
Promote an ebook 26 ways–add to this list & you could win $50
If you're trying to promote an ebook, there are enough things you can do to keep yourself busy for weeks and even months. That's what I told my friend, Clarence Jones, when … [Read more...]
T-shirt companies need ideas to generate publicity, sales
This week, I received two Help this Hound questions from the owners of businesses that sell T-shirts. I'm including both of them here because their problem is similar---how to attract attention and generate publicity and interest for their shirts. Here are the two questions:
Andrea Ayers of Boulder, Colorado … [Read more...]
Top 75 PR blogs: Is your favorite on this list?
Matthew Watson, who blogs about technology PR, has compiled a list of the Top 75 PR blogs. Check the list and see if he included all your favorites. (This blog is Number 30, thank you.) He produced the list by plucking out blogs with the words publicity, PR and … [Read more...]
Artists, don’t let ‘the bad economy’ paralyze you
I absolutely refuse to wallow in all the gloom-and-doom talk from naysayers who spend more time complaining about the bad economy, and how lousy business is, instead of doing something about it. Whether my business is good or bad (and right now, it's very good) … [Read more...]
Family entertainment center needs anniversary promo ideas
Jeff Elliot of Cedar Rapids, Iowa writes: "I am a manager at Planet X, a family entertainment center in Cedar Rapids, Iowa featuring mini golf, bumper cars, space bikes, space ball, rock climbing and arcade games. We serve food and cater to many birthday … [Read more...]
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