Here's how a locally owned independent hardware store in Dallas, Texas piggybacked off President Bush leaving office and generated a ton of national publicity when the Associated Press picked up the story. Elliott's Hardware in Dallas invited former President George W. Bush to spend … [Read more...]
Workplace columnist needs sources in South Florida
If you live in South Florida and you'd be willing to be a source for Mildred L. Culp, who writes the syndicated column called Workwise, please email her. She's looking for sources for upcoming columns, which are featured in The Miami … [Read more...]
Publish an ezine? Submit it to BestEzines.com
Smart Publicity Hounds promote their product, service, cause or issue with an ezine, short for "electronic magazine"---one of the most powerful marketing tools ever invented. That's because you have a ready-made list of people who have given you permission to market to them until they say "stop."
If you already … [Read more...]
PR, marketing, comms article writers: Submit to Cision ezine
If you have valuable advice to share on any aspect of PR, marking and communications, submit your articles to the The Navigator, the email newsletter that Cision will relaunch in a few weeks. Cision makes media relations software and other tools, so any tips you can offer for the company's … [Read more...]
Happy Birthday, Oprah! Here’s how we’re celebrating
Oprah, make your 53rd birthday your best ever today! To celebrate, many of my Publicity Hounds will be devoting 90 minutes to learning what they must do to land a spot on your show as a guest WITHOUT pestering your producers. They’ll be participating in a call that Steve Harrison is hosting with Michelle Anton, your former guest booker. It’s … [Read more...]
Can your social networking profile pass the 10-second test?
How many times do you read somebody’s profile at a social networking site, and then devour everything they’ve written because the profile sounds so interesting?
Almost never. But last week on Twitter, I stumbled across Judy Lederman’s profile:
It clearly passes the … [Read more...]
Can astrology author ride coat tails of author Stephanie Myer?
Michele Lessirard of Vero Beach, Fla. writes:
"I have been blogging for more than seven years at New Moon Journal and my blog.
"Now, there's a high-profile Harry Potter-type author named Stephanie Myers … [Read more...]
Here’s another keyword density tool for press releases
Search engine optimization experts don't like the keyword density checkers that help you determine if you're using keywords often enough in your press releases. Keywords should appear naturally, they say, and if you've written the release correctly---without stuffing keywords into the copy arbitrarily---the search engines will find it and reward … [Read more...]
My #1 tip for getting onto ‘Oprah’ & other big TV shows
At least 7 out of 10 Publicity Hounds who beg me to help them get booked on "Oprah" or other big TV shows have no business being there. Either their topic isn't a good fit for the show, or they can't articulate a convincing pitch in 15 seconds or less. Yet they continue to flood the producers with lousy pitches, thus labeling themselves … [Read more...]
Abstract artist & her dog need online publicity tips
Beth Stafford of Concord, N.C. writes: I am an artist working in collaboration with my dog to produce some of the wildest, most colorful and joyous abstract art around. Our label is "PiCassieO," combining her name (Cassie) with an artist name (obviously) who represents the human half of the team (me). We have a store at [Read more...]
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