If you have valuable advice to share on any aspect of PR, marking and communications, submit your articles to the The Navigator, the email newsletter that Cision will relaunch in a few weeks.
Cision makes media relations software and other tools, so any tips you can offer for the company’s target audience could bring you some decent online exposure. I’ve been submitting articles to Cision for the past few years and have always gotten great feedback from its readers. The ezine includes the latest media news, new placement opportunities, profiles of top media contacts, and in-depth articles from industry experts.
It wants bylined articles about media relations, the intersection of public relations and Web 2.0, press release writing, public relations technology, consumer marketing, branding, event planning, product marketing, search engine optimization, writing and speaking skills, best practices, strategy and trend stories. The Navigator will also consider articles on any topic that will benefit its audience.
Once Cision launches its redesigned website, you’ll be able to submit articles via a form on the website. Before the launch, send articles directly to Editorial Director Kim Roberts. She hasn’t even completed the launch issue, so don’t hesitate to send her articles immediately.
Can’t think of an idea? Read my long list of suggested headlines for how-to articles. When you see a headline that leads to an idea, just fill in the blank, and then start writing.
Newsletters like The Navigator usually don’t pay for these kinds of articles, so be sure they let you maintain the copyright. That was one of the piece of advice from Patricia Eyres, an intellectual property attorney who was my guest expert during a teleseminar I hosted on Legal Issues You Must Know When Writing Articles for Fee or for Free.