Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend's World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some … [Read more...]
Dallas/Fort Worth concierge service asks for marketing ideas
Shametra L. Thomas of Dallas, Texas writes: "I have a new concierge business, The Savvy DFW Mommy, in Dallas, Texas. The business targets professional/working moms. "It serves the Dallas/Fort Worth area and specializes in on call personal assistance, corporate concierge services, home organization, home improvement project management, event … [Read more...]
Oprah, here are 5 ways to improve your Twitter bio
Dear Oprah: Welcome to the Twittersphere. The 324,821 followers you've managed to amass in two days put to shame the measly 6,572 I've attracted in about a year. But I can't help myself. Please, please, do something a little more creative with your bio! "Live your best life" is fine. Unlike the 140-character limit for tweets, however, Twitter … [Read more...]
Am I stingy by not answering a LinkedIn question? You decide
When I checked my email this morning, somebody who I know invited me to answer a question she had posted at LinkedIn. She was asking for suggestions on how to promote something. Just as I started to answer it, I noticed that she was asking for a private answer, not a public one. I stopped in mid-sentence, left the site and started doing something … [Read more...]
WomensMedia.com needs promotion/media kit ideas
Karen Kalisek of Escondido, Calif. writes:
"WomensMedia.com a seven-year-old website that has undergone a major overhaul and is in the process of relaunching.
"We pride ourselves in offering 'expert advice for working women.' Currently, we have 30,000 unique website followers each month (20% of those are overseas), 10,000 follow … [Read more...]
Financial advisors, use WJS section to market yourself
I passed along this tip to my financial adviser today and she loved it. "If I were you," I said, "I'd grab the Wealth Manager special section inside Monday's (April 13, 2009) Wall Street Journal. There's a cover story on Seven Questions to Ask When Picking a … [Read more...]
Hate Twitter? Claim your username to protect your brand
If you hate Twitter or refuse to Twitter, do just one thing that will take no more than a minute. It will save you aggravation later if you change your mind and decide to join the millions of smart Publicity Hounds who are twittering. Go to Twitter right now and claim your username so no one else … [Read more...]
Social media tips for building an email list and selling products
Gone are the days when we must bow at the altar of traditional media, genuflect, and then pray that they cover us. David Mathison, who worked in the traditional media in the 1990s as vice president of syndication for Reuters, the world's largest internatonal news and television agency, calls what has happened during the last decade a "media … [Read more...]
Furniture consigment shop in N.H. needs marketing tips
Karen Nardella of Conway, N.H. writes: "I am a sole proprietor who owns the Emporium Consignment Outlet and Home Staging Center, a consignment shop for high-end furniture in Conway, N.H. "I sell gently-used, high-quality, brand-name furniture such as Ethan Allan, and I pay the owner 55 percent of the sale. All the furniture is no more than 10 … [Read more...]
Massive Twitter directory lists tools, apps galore–bookmark it
One of the biggest frustrations with Twitter is staying on top of the hundreds of tools and apps that make Twittering faster and easier.
When I hosted a teleseminar with Twitter expert Warren Whitlock last summer on [Read more...]
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